New Report: The Business of Wellness, Recovery & Longevity
Explore the trends shaping the future of wellness.
Hospitality leaders are using wellness to drive revenue, loyalty and guest engagement, offering lessons fitness operators can apply
Speaking with top certification organizations and personal training tech providers, ATN surveys how personal training is evolving at the midpoint of 2026
As the fitness industry embraces longevity, operators are discovering that human connection isn't just a retention strategy — it's an essential part of modern wellness
As artificial intelligence evolves beyond automation, strategic foresight is becoming one of the most valuable skills business leaders can develop to prepare for what's next.
Joe Stanford’s trajectory reveals much about the model, mindset and mission behind fast-growing youth fitness franchise D1 Training
Luxury hospitality is no longer defined by thread counts or Michelin stars. It’s measured by how deeply guests can connect with themselves, their healthspan and their longevity. In today’s hospitality market, the strongest brands are the ones treating wellness not as a department, but as an ecosystem, combining the setting, health and technology.
Wellness used to sit on the sidelines of travel — now it’s shaping the booking choice.
Indulgent experiences and elevated amenities no longer define luxury wellness. The category has entered a new phase — one shaped by execution, expertise and integration.
At the fitness and wellness industry's biggest annual trade show, launches across strength, AI, recovery and wellness point to a more connected approach to the gym floor, while Pilates cemented itself as a mainstream modality.
Travel has entered a new era — one where wellness isn’t a perk, but an expectation. Today’s guests don’t just hope a hotel will support their routines; they demand it. They bring with them structured fitness habits, wellness rituals, longevity goals and a desire for seamless experiences. And increasingly, they judge a property by how...
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