The New Blueprint for Luxury: Wellness Powered by Personalization & Partnerships
From in-room workouts to biohacking suites and oceanfront meditation decks, brands like Six Senses and SHA are expanding the definition […]
The Business of Hospitality Wellness
Today’s traveler expects continuity in their wellness lifestyle — and hotels are now redesigning partnerships, operations and guest experience to […]
Luxury Wellness Has Entered a New Holistic, Outcomes-Oriented Phase
What global luxury resorts are getting right as wellness moves from indulgence to infrastructure. Indulgent experiences and elevated amenities no […]
HFA 2026: These Products Took Over the Show Floor
At the fitness and wellness industry's biggest annual trade show, launches across strength, AI, recovery and wellness point to a more connected approach to the gym floor, while Pilates cemented itself as a mainstream modality.
State of Hospitality Wellness: Why Hotels Must Rethink Their Operating Model
Wellness expectations have outpaced traditional hospitality practices. ILHA President Barak Hirschowitz explains how traveler behavior has changed — and why […]
Equipment, Fit Tech Brands Unveil HFA Show 2026 Plans
These are a few of the big fitness equipment and technology launches you can expect to see at the upcoming HFA Show in San Diego
Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte
JetSet Pilates franchise owners Kayla and Ben Logue went from a single standout studio to a multi-unit operation in under a year.
Why Golf Clubs Are Investing in Wellness Tech & Racket Sports
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
How Gyms Are Keeping Members After the January Rush — and Why February Matters More
For gyms and studios, January is a peak month. But the most dialed-in operators are treating February and March as arguably more important.
Fitness Professional Outlook: Adaptability Is the Name of the Game in 2025
ATN sat down with six leading brands and organizations that are shaping the fitness industry to get their insights on what’s next.
