How Gyms Are Keeping Members After the January Rush — and Why February Matters More
For gyms and studios, January is a peak month. But the most dialed-in operators are treating February and March as arguably more important.
Fitness Professional Outlook: Adaptability Is the Name of the Game in 2025
ATN sat down with six leading brands and organizations that are shaping the fitness industry to get their insights on what’s next.
Wellness & Recovery Outlook: CEOs Talk Market Growth, Making Science Accessible
ATN speaks with CEOs of some of the world’s top (and up-and-coming) wellness and recovery brands.
These Fit Tech Tools Drive Retention
Explore how fitness brands are leveraging digital solutions and targeted strategies to enhance member engagement and retention, with a spotlight […]
10 Ways To Turn Gym Milestones Into Member Magic
Celebrating milestones like birthdays and gym anniversaries isn’t just about recognition — it’s a way to foster connections and retention.
HFA Show 2025: These Products Are Shaping Fitness
ATN rounds up the fitness products that made waves at the HFA Show 2025, from strength and cardio equipment to AI-powered innovations.
Can Neuromuscular Electrical Stimulation Impact Strength Training Gains?
Researchers are exploring how neuromuscular electrical stimulation (NMES) could amplify strength gains when combined with traditional ...
Adaptive Fitness Platforms Poised for $30.8B Surge by 2035
A new study projects a 22% annual growth rate for inclusive fitness solutions, driven by tech innovations and rising global demand.
The 12 Books Every Fitness Entrepreneur Should Read
Discover the must-read books that provide actionable strategies for growth, leadership and creating client impact
New Year’s Resolutions for Gym Owners
From staff retention to AI and sustainability, these resolutions will future-proof your gym and keep members coming back for more.
