Inside CrossFit’s New Marketing Strategy Under CMO Jenna Hauca
Jenna Hauca spoke with ATN about her vision for CrossFit, including why the brand is leaning into its hardcore fitness roots.
Numan Adds $60M for Expansion, Women’s Health Push
Traditionally focused on men’s health, the U.K.-based telehealth platform said its revenue more than doubled to over $90 million last year.
Planet Fitness Tipped To Stay on Top Despite HVLP Gym Competition
Analysts believe the "Judgement Free" gym will continue to dominate the U.S. fitness market, although other brands could also flourish.
MVP Effect: Certain Members Are Worth More to Gyms, Report Finds
A particular segment of highly engaged members drives the majority of business success for gyms, according to a new report from Les Mills.
New Bill Would Make It Easier for Franchisees To Sue Parent Brands
The Franchisee Freedom Act is designed to "level the playing field" between franchise owners and parent brands, the bill's co-sponsors say.
Xponential Fitness Offloads Rumble, CycleBar to Extraordinary Brands
Xponential Fitness has completed the divestiture of Rumble Boxing and CycleBar, with Extraordinary Brands acquiring the fitness brands.
How Top Boutique Fitness Brands Are Approaching the Business of Recovery
Here's how the world's top studio fitness brands are approaching the business of recovery, including infrared sauna, cold plunge and more.
Hyrox Makes Luxury Fitness Play in UK’s Third Space
Third Space, an upscale health club chain in London, has opened its first-ever dedicated Hyrox training studio, while adding new classes.
Across the World, Gen Z Values Wellness Over Career Success, Study Finds
Across the world, young adults are prioritizing their physical and mental health over wealth and career success, a new study finds.
CEO Corner: Hotworx’s Stephen Smith on the Power of Infrared Fitness
Since opening in 2017, Smith has turned Hotworx into one of the fitness industry's biggest success stories with nearly 800 locations.
