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Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
Boutique fitness software platform Xplor Mariana Tek is actively looking to expand throughout Asia, Australia and Europe.
Fitness apps outperform other categories when it comes to monetization, but only a small percentage of those apps earn most of the revenue.
SalesRevv AI agents can communicate with customers through email and text, and even sign people up for fitness memberships.
ATN breaks down the top themes that emerged at at the HFA Show 2025, one of the fitness industry's biggest trade shows.
One of the top operators in the Crunch Fitness system, JF Fitness has added additional Crunch clubs in Mississippi and Florida.
Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.
With the Muse S Athena, users can analyze their brain activity and oxygen levels in real-time for advanced "mental fitness" training.
Purpose Brands board co-chairs Dave Long and Chuck Runyon are calling on fitness industry stakeholders to embrace advocacy efforts.
The fitness industry's top trade association calling on the entire industry to come together to support state and federal advocacy efforts.
While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.
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