Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

An image depicting four Oura smart rings in different colors.

Samsung Sues Oura Over IP Ahead of Galaxy Ring Launch

Samsung’s lawsuit alleges that Oura’s actions indicate an intention to challenge any new entrants into the U.S. smart ring market.

Hyrox sign at Pier 76 in Manhattan

Hyrox Expands Centr Deal, Signs Puma Following NYC Race

After staging its biggest-ever event in the U.S. at Manhattan’s Pier 76, Hyrox is solidifying its presence as a global […]

VR Fitness Offers Similar Cardio Benefits to Running, Study Finds

A study found that certain VR workouts on the Supernatural app have similar fitness benefits to activities like running and boxing.

Alo Moves To Launch VR Fitness App With Yoga, Pilates & Meditation

Available exclusively on Meta Quest 3, the Alo Moves fitness app allows users to interact with 3D versions of popular fitness coaches.

Women’s Activewear Brand Terez Brings Color & Creativity to MLB Apparel

Terez, a lively and colorful activewear brand founded by designer Zara Terez Tisch, is running back its partnership with MLB.

Adam Thielen, Ryan Englebert Elevate Sports Training With ETS Performance

Thielen is among several NFL players to link up with ETS Performance, which trains youth, college and pro athletes for sports and also life.

The image shows a group of racers actively competing in a Hyrox event, beginning at the starting line.

Hyrox Ready for Long-Awaited Fitness Race in New York City

Hyrox hosted over 40 global races featuring 90,000 athletes and 50,000 spectators in 2023, and it's poised to keep growing those numbers

Product of the Week: Is Eight Sleep’s Pod 3 the Best Sleep Cooling System? 

Eight Sleep's latest Pod 3 system is touted as the best way to cure night sweats and personalize temperature regulation for better sleep.

PXG Apparel’s Renee Parsons on Changing Golf Through Fashion

Parsons, who spearheaded the launch of PXG's apparel arm back in 2018, is working to make golf more inclusive, particularly for women.

The 6 Best Activewear Brands for Summer  

For those looking to upgrade their activewear this summer, Athletech News has rounded up six of the best apparel brands for hot weather workouts.