Supernatural Launches Group-Based VR Workouts
Supernatural has introduced Supernatural Together, a new feature that allows athletes to engage in real-time group workouts.
The Picklr and Wingfield Partner to Bring AI Video Coaching to Pickleball Players
The Picklr, an indoor pickleball franchise, signed a multi-year agreement with Wingfield to launch an AI coaching platform.
HYROX Announces Chicago as Host of the June 2025 World Championships
Hyrox has selected Chicago as the host city for its highly anticipated 2024/25 World Championships.
These 8 Healthy & Delicious Brands Will Fuel Your Fall
Looking for healthy drink and snack options that will keep you fit throughout the fall? Athletech rounded up the best healthy brands
Therabody Launches New Products for the 2024 Holiday Season
Therabody continues to innovate, launching a new suite of products that cater to a wide range of wellness needs.
How The Uplift Center Builds Community Through Social Yoga
Founded as Drunk Yoga, and since rebranded, The Uplift Center has found particular success in the burgeoning corporate wellness space.
Product of the Week: Apple Watch Series 10 Rivals the Apple Watch Ultra
Discover the latest features, design updates, and performance enhancements of the Apple Watch Series 10 in this in-depth review.
Barry’s Partners with SmartSweets to Redefine Post-Workout Treats
Barry’s partners with SmartSweets for a limited-time candy experience across 25+ studios. Enjoy themed workout classes, sweet samples, and fitness swag in LA, NYC, and Chicago.
Lululemon 2024 Global Wellbeing Report Finds Burnout is On the Rise
Lululemon’s 2024 Global Wellbeing Report reveals rising wellness burnout fueled by societal pressure, conflicting advice, and loneliness.
CEO Corner: Eight Sleep’s Matteo Franceschetti on Thermoregulation
Eight Sleep is at the forefront of the sleep fitness movement, leveraging heating and cooling technology along with data insights.
