Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Rendering of Othership's Upper East Side location

Othership Coming to NYC’s Upper East Side With New ‘Social Spa’ Concept

Othership announced plans to open a 14,000-square-foot UES location in 2027 that will feature the brand's first "social spa" concept.

Running Rules but Walking Is Booming, Too, Strava Data Shows

Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.

Peloton Expands Yoga Offerings With New Instructors & Sculpt Flow Class

Peloton is closing out the year with a decisive push into yoga through the introduction of three new instructors and the debut of Sculpt Flow.

I Tried Smile House, a New Wellness-Forward Dental Studio

ATN reviews Smile House, which offers a new take on dental care, blending a wellness-oriented setting with a more personalized approach.

Ultrahuman’s Home Sleep Monitor Now Offers Snore & Cough Analysis

Ultrahuman Home gets its biggest upgrade yet, adding respiratory tracking, deeper environmental insights and AI-enabled sound detection.

The Best Studio Membership and Class-Pack Deals for Black Friday

We've rounded up the best Black Friday fitness and wellness deals on gym memberships, class packages, facials and more across the U.S.

woman holds Tru Niagen Beauty pill

Tru Niagen Enters Beauty Category With NAD+ Powered Formula

Tru Niagen Beauty is an NAD+ supplement designed to promote hydration, elasticity and stronger hair and nails.

woman wears an Apple Watch

New Report Hints at Uncertain Future for Apple Fitness+

Apple Fitness+ may be entering a period of uncertainty, adding a speculative layer to broader restructuring inside Apple that surfaced last month.

Black man wearing a weighted shirt to work out.

We Tried Omorpho’s Weighted Vest and Apparel — Read Our Honest Review

Omorpho was founded in 2017 by Ben Williams and Stefan Olander, who had a goal to reinvent the prototypical weighted vest.

Man uses a Therabody massage gun

Therabody’s Theragun Prime Is an Affordable Massager – And One of the Best Gifts On Sale Right Now

The Theragun Prime from Therabody makes a great holiday gift for a loved one who wants an effective, simple and affordable massage gun.