Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Biological Age Novos

Novos Founder Chris Mirabile on How to Slow One’s Biological Age

The longevity-focused biotech company founder spoke to Athletech News about best practices to increase one’s lifespan using technology.

HPLT Conference Women

High Performance Lifestyle Training Ventures Announces Women’s Summit

The summit is scheduled for January 23-26 in Miami and will be focused on fitness, recovery and personal growth.

sugar on spoon

Supporting Clients with Diabetes: Best Practices for Fitness Professionals

L-Nutra Health’s Diabetes Etiquette Guide offers actionable insights for fitness professional-client relationships.

tablet shoes people exercising in an Apple Fitness+ class

Apple’s Fitness + is Leveling Up in 2025

Apple Fitness+ kicks off 2025 with an array of innovative and exciting ways to stay active, engaged and mindful.

Bryson DeChambeau playing golf

Reebok Reenters the Performance Golf Category

Reebok is making a return to the golf world by partnering with Bryson DeChambeau and Crushers GC, a team in the LIV Golf League.

woman rows during a Hyrox event

These Fitness Trends Could Dominate in 2025, Google Data Shows

Fitness trends including remote personal training, Hyrox and the "30-30-30 rule" saw big search increases over the past year.

product image of Bioniq

Bioniq Launches Hyper-Personalized Supplement Solution

Bioniq, a personalized nutrition company, is designed to cater to the estimated 15% of individuals with special health needs

Oura Ring 4 in silver

Oura’s 2024 Year in Review Report Highlights Recovery Trends

Oura has unveiled its 2024 Year in Review, an in-depth look at global sleep, activity, recovery and stress resilience trends

two women working out

Product of the Week: Alo Moves

Alo Moves is an online library of wellness classes created by the trendy athleisure brand that goes way beyond just HIIT, Pilates and yoga.

Collage of fitness

Report Reveals Insights into Fitness, Sleep & Recovery

Whoop's year-end report draws on its community's trends and insights, revealing sleep performance drives the largest positive impact.