Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

IM8 David Beckham

The Best Products to Supercharge Your Nutrition in 2025

If one of your New Year’s resolutions is to improve your nutrition, Athletech News rounded up the best products to help.

woman running outdoors

Ultrahuman and InsideTracker Partner to Advance Cardiovascular Health in the U.S.

Ultrahuman and InsideTracker announced a collaboration to focus on cardiovascular health management through blood testing.

Regymen Fitness Patch

David ‘Patch’ Patchell-Evans Acquires Majority Ownership of Regymen Fitness

The fitness entrepreneur has acquired a majority stake in the high-intensity group fitness studio franchise, Regymen.

Barry's Expansion Investment

Barry’s Secures Strategic Investment from Princeton Equity Group To Power Global Expansion

HIIT workout brand, Barry's, has received an investment from a private equity firm specializing in franchises and multi-location companies.

CrossFit Games Albany

CrossFit Games Announces First East Coast Event in Albany

The annual CrossFit event will take place from Friday, August 1st to Sunday, August 3rd in Upstate New York.

Older woman working out

How to Empower Women Through Perimenopause and Beyond

Pamela Light, a peri/menopause and hormone expert explains how fitness professionals can best help women navigate the complex time.

Black man doing dancer pose

CorePower Yoga & Beyond Yoga Collaborate to Foster Diversity

CorePower Yoga and Beyond Yoga are joining forces to expand opportunities for BIPOC aspiring yoga teachers.

NAD

NAD+ and Longevity: Insights from ChromaDex’s Dr. Andrew Shao and Rob Fried

ChromaDex Founder and CEO and the company's Chief Scientific Advisor, spoke to ATN about the science of longevity and the popularity of NAD+.

Ironman Race

Ironman’s 2025 Commitment Day Inspires Athletes to Kick off the Year Right

This month, Ironman is kicking off the year with Commitment Day, designed to motivate athletes towards completing an Ironman.

Olo App Sound Therapy

How Olo Uses the Science of Sound for Stress Relief

The mental wellness platform Olo supports stress relief and nervous system regulation through science and nature.