Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Sydney Miller Housework

Housework: A Music-Driven Approach to Pilates and Strength

Sydney Miller founded Housework to create a full-body challenge focused on cardio, functional strength, and dance.

Genomics Testing Nucleus

Nucleus, an AI-Powered Genomics Company, Secures $32M in Funding

Nucleus received funding from key players like Reddit founder Alexis Ohanian and Peter Thiel’s Founders Fund.

Peloton’s Dr. Chelsea Jackson Roberts on “7 Days to Better Sleep” & the Power of Mindfulness

The Peloton yoga and meditation instructor created the program dedicated to sleep health through mindfulness.

Weight Loss GLP-1s Telehealth

Found Study Highlights the Effectiveness of Telehealth In Clinical Significant Weight Loss

The study, which analyzed data from over 60,000 members, demonstrated the potential viability of telehealth for weight loss.

Meditation Wellness Hilton Calm

Hilton & Calm Announce Partnership For In-Room Mindfulness Content

The Hilton and Calm collaboration will launch in March 2025, and provide guests with a curated selection of guided meditations and exercises.

Barry’s Names Steve Padis As Chief Financial Officer & EVP of Strategy

HIIT workout company, Barry's, appointed Padis immediately after the announced partnership with Princeton Equity Group.

personal training app Tom Brady

Tom Brady’s Autograph & Future Merge to Offer Elite Fitness Coaching

Brady’s fan engagement company and the virtual personal training app have merged to expand both brands’ global reach

Centr MNLY Chris Hemsworth

Centr Partners with MNLY for a Holistic Men’s Health Ecosystem

The fitness and nutrition platform has partnered with the blood analysis brand to offer a comprehensive ecosystem for men’s health.

Sleep NextSense EEG Technology

How NextSense is Innovating Sleep & Brain Health

NextSense offers a new-age wearable that integrates EEG technology for sleep enhancement and personalized solutions.

IM8 David Beckham

The Best Products to Supercharge Your Nutrition in 2025

If one of your New Year’s resolutions is to improve your nutrition, Athletech News rounded up the best products to help.