Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Barry's All Stars

Barry’s Launches Its First-Ever Team Challenge

Barry’s introduces Barry's All Stars, a month-long initiative designed to bring members together through group workouts.

LSD°R studio

LSD°R Studios Blends Modern Pilates with Guided Breathwork in a New Toronto Wellness Concept

LSD°R, the studio, blends modern Pilates with guided breathwork for physical and mental wellness in Toronto.

Cancer

SurvivorRx, A Cancer Wellness Brand, Launches for Survivors

SurvivorRx was co-founded by an oncologist and a cancer caregiver to provide resources and support for survivors.

Fabletics Khloe Kardashian

Fabletics and Khloé Kardashian Introduce New Leggings with Curve-Enhancing Design

The Kardashian took a hands-on approach to developing the athleisure brand Fabletics' newest workout collection.

Oura AI Advisor

Oura Introduces Oura Advisor, an AI Feature for Personalized Health

The AI tool combines biometric data and generative AI to provide personalized guidance to all Oura ring users.

Energy Products

Energize Your Fitness Routine with These 8 Products

Power up your fitness routine with these eight products designed to deliver a clean, effective boost before your workouts.

person about to lift weighted barbell

How Foundry, a London Gym Chain, is Scaling with Purpose, Not Hype

Athletech News spoke with Foundry’s Managing Director about how gym owners can best launch and grow their businesses.

Lil Jon Peloton

Lil Jon Turns Up for the Peloton Artist Series

Rapper and legend, Lil Jon, teamed up with Peloton for a live DJ set and surprise workout for Alex Toussaint's Club Bangers Tread class.

woman lifting a barbell

The Best Products to Celebrate International Women’s Month

International Women’s Month is all about celebrating strength, resilience, and well-being, and great products can help support your health.

Oura ring

Oura Expands Retail Footprint with Costco Partnership & Announces First Chief Medical Officer

Oura has officially partnered with Costco to expand its retail footprint and the brand has hired its first Chief Medical Officer.