Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Tom Brady at a Hollywood film premiere

Aescape Acquires Tom Brady’s Longevity Protocols, Adds NFL Legend to C-Suite

Aescape, the New York-based robotics company offering AI-powered massages, has formed a major partnership with NFL legend Tom Brady.

Garmin Venu 4

Garmin’s New Venu 4 Challenges Apple Watch for Health & Fitness Supremacy

Smartwatches are getting more advanced as Garmin debuts the Venu 4 with habit tracking and precision metrics, while Apple pushes […]

Stakt co-founders Taylor Borenstein and Millie Blumk

Stakt Founders on ‘Shark Tank’ Lessons & Scaling a Fitness Brand: ‘After the Show, We Left Our Jobs’

When Millie Blumka and Taylor Borenstein introduced Stakt on “Shark Tank” in 2022, their foldable exercise mat drew national attention.

Balanced Body Pilates

Balanced Body Launches New Version of Famous Pilates Reformer

Balanced Body has launched the Allegro Nextgen Reformer, an updated model designed to reflect the evolution of Pilates.

hands hold a Momentous longevity supplement case

Momentous Launches Supplement Specifically Formulated for Longevity

Momentous has launched "Longevity," a daily pill designed to optimize cellular health and support long-term vitality.

people work out on Pilates reformers outside

The Soho Wellness Social Marks Naurii’s Public Debut in NYC

This past Sunday, Naurii hosted its first public-facing event, The Soho Wellness Social, on West Broadway between Grand and Broome Streets.

young woman in bath tub next to skincare products

Under Your Skin Secures $12M Investment To Fuel Global Expansion

Scandinavian beauty brand Under Your Skin has raised $12 million from Tenth Avenue Holdings, appointing Eileen O’Donoghue as CEO.

Glory 100

Glory Kickboxing Eyes US Expansion With Fitness-First Approach

Glory Kickboxing looks to US growth after Glory 100, blending streaming, fitness, and fighter storytelling.

The Breathing Room Breathwork

An Expert’s Take on How Breathwork Can Impact Longevity

Breathwork can reduce stress and support longevity, and psychologist Dr. Miranda Boe explains its powerful impact.

Ultrahuman Clue Partnership

Ultrahuman, Clue Partner for More Integrated Cycle Tracking

Ultrahuman’s Ring AIR with Clue’s advanced cycle insights to give women a fuller picture of their health with new partnership.