Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Core Home Fitness now accepts HSA and FSA payments through Truemed, allowing customers to save on adjustable dumbbells and more.
Anne Wojcicki has outbid Regeneron with a $305 million offer to reclaim 23andMe, the genetic health tech company she co-founded.
With a healthier recipe and a retro radio campaign, Slice is targeting consumers who remember the original and are ready for a healthier, gut-friendly pour.
Le-Vel teams up with USA Pickleball, one of many wellness brands that are racing to join the sport’s booming scene.
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
Hydration Room opens its first San Bernardino County clinic at Victoria Gardens, offering IV therapy and a new NAD+ Membership.
Peloton has named its first chief technology officer, promoting Francis Shanahan to lead its AI strategy and next chapter.
Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.
As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.
Men’s Fitness and Wellness Retreats has pivoted to private, luxury experiences for men, offering health, fitness and mindset coaching.
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