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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
More than half of all YogaSix studios are represented by a new franchisee association focused on financial sustainability and collaboration.
Bloom Nutrition has launched Bloom Pop, a better-for-you prebiotic soda in five flavors, available exclusively at over 3,000 Walmart stores.
VersaClimber’s global "Expedition Everest" challenge attracted over 3,000 participants and doubled studio attendance.
PickleRage has signed five new franchise deals as it targets 500+ indoor pickleball clubs nationwide over the next five years.
Bodybar Pilates has signed its 150th franchise agreement as demand for Pilates continues to surge across the U.S.
World Gym has signed a master franchise deal to open 50 locations in Brazil, expanding its footprint as the brand targets 500 gyms worldwide.
Backroads launches wellness-focused trips for travelers in their 30s and 40s, tapping into Millennial demand for active escapes.
Life Time opens its eighth California club at Sacramento’s historic Arden Hills site, debuting phase one of a massive renovation.
JetSet Pilates opens its first Massachusetts studio in Wellesley, with plans to launch two more locations across the Greater Boston area.
Technogym CEO Nerio Alessandri shared his vision for AI-driven fitness and the rise of the wellness economy at the ATN Innovation Summit.
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