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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Peloton teams up with Hyrox as its official digital training partner, expanding into competitive fitness with new race-prep series.
Shoot 360 targets 600 locations by 2030 as youth sports and performance tech surge, adding franchise veterans to lead its expansion.
In-Shape partners with Korb Health to offer GLP-1s, hormone therapy and more, merging fitness with clinical care.
Hydration Room is expanding into the Bay Area with six new IV therapy clinics, beginning July 25 in Campbell, California.
Yoga fuels a $13B industry, yet most instructors earn under $40K. Entrepreneur Andy Zoltan is helping teachers build six-figure businesses.
PepsiCo has expanded its functional beverage portfolio with Pepsi Prebiotic Cola, which follows the company's $1.95B acquisition of Poppi.
Talkspace has partnered with Tia Health to integrate therapy and psychiatric care into women’s primary care.
Generous Brands has acquired kombucha maker Health-Ade, adding the gut-health leader to its nearly $1B beverage portfolio.
New research from the University of Oregon finds hot tubs outperform saunas in boosting circulation and immune response.
Kohler launches premium indoor and outdoor saunas, expanding its at-home wellness offerings to include heat therapy.
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