F45 Adds Hyperice Recovery Tech to Select Studios
F45 partners with Hyperice to bring recovery tech like massage guns and compression boots to select studios.
YogaSix Hosts Annual YogaSix Day With Classes, DJs & Deals
YogaSix Day returns June 6 with free classes, community events, and the “Y6 Six” experience—a 60-minute sampler of all six YogaSix formats.
Perspire Sauna Studio Adds South Bay Locations
Perspire Sauna Studio expands to California's South Bay with a three-unit deal, adding locations in Cupertino, Morgan Hill and Los Gatos.
Hybrid Fitness Platform RoxFit Secures £800,000 Investment
York-based RoxFit lands £800K to expand its training app built for the booming Hyrox and hybrid fitness community.
Pvolve Surpasses 50 Studios in Development
Pvolve adds five new studio leases across four states, bringing its development pipeline to over 50 locations.
Consupedia Brings New Layer of Intelligence to Lifesum’s Nutrition App
Lifesum partners with Consupedia to enhance its nutrition app and offer users deeper insight to their choices.
Phorm Energy Debuts With Dana White in Its Corner
Phorm Energy, backed by UFC’s Dana White, launches with four bold flavors, zero sugar, and St. Louis roots just in time for summer.
Saquon Barkley to Lead New C4 Sport Campaign
C4 Sport names NFL running back Saquon Barkley as its newest brand ambassador, tapping into athlete-driven marketing.
High-Protein Ice Cream Brand Hits Major Retailers
Protein Pints, a high-protein ice cream brand founded by two young entrepreneurs, expands to 8,000 stores nationwide.
Ergatta Launches Rowbot, a Personalized Rowing Companion
Ergatta launches Rowbot, a customizable virtual competitor that adds real-time pacing, motivation and performance tracking.