New Report: The Business of Wellness, Recovery & Longevity
Explore the trends shaping the future of wellness.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
More than 175 CEOs have signed the CEO Pledge for Physical Activity, a % campaign to boost workplace wellness as inactivity costs skyrocket.
Hims is expanding its male health offerings with exclusive oral testosterone treatments, launched in partnership with Marius Pharmaceuticals.
Peloton, iFIT and the Strava-owned Runna are breaking language barriers in fitness with captions, AI coaching and multilingual features.
While Americans see the benefits of GLP-1s, skepticism about relying on an injection to lose weight still runs deep, a new survey finds.
Club Pilates and Pure Barre partner with women’s telehealth clinic Midi Health to deliver workshops and resources on midlife wellness.
Aurora Anguilla and Lucky in Love launch a women’s pickleball retreat, as wellness tourism blends sport, style and luxury travel.
Caffeine jitters are reshaping routines as the wellness market splits between calm-focus functional drinks and high-energy options.
Life Time debuts LT Games, a 17-stage hybrid fitness competition set for next month with a $20K prize pool and training classes to prepare.
Men with prostate cancer on hormone therapy will get free PureGym access and structured exercise plans in a new national initiative.
Pickleball and entertainment franchise Crush Yard has secured a $2 million media-for-equity investment as it eyes growth.
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