Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Gap Inc. has appointed Nike veteran Maggie Gauger as CEO and global brand president of Athleta, replacing Chris Blakeslee.
Xponential Fitness taps Morrow Hill to lead real estate strategy across its boutique fitness brands and prepares to report Q2 2025 earnings.
Purpose Brands has teamed with Dr. B to let members at Anytime Fitness, Orangetheory and Basecamp Fitness use HSA/FSA funds for memberships.
iFIT deepens its partnership with Ergatta to launch new game-based workouts and Tour de France content across rowers, bikes and treadmills.
Life Time expands its free app with L.AI.C, an AI assistant offering personalized fitness, nutrition and recovery support to all users.
McKinsey’s latest report highlights a $5.65T opportunity in metabolic health. Here are five key takeaways for fitness and wellness brands.
Bay Club's signature Shared Membership model is being piloted at three of its golf properties on the West Coast.
A new UCL study finds personality traits can predict workout enjoyment, offering insight for personalized fitness and stress reduction.
Wattbike launches Healthspan Score, following its acquisition by Interactive Strength, parent of Clmbr and Forme.
Body Fit Training is adding conditioning testing to its Performance Benchmark program, using MAS data to personalize workouts.
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