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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Temple Lifestyle Brands acquires Rise Kombucha as functional drinks surge globally, as demand grows for better-for-you beverages.
24 Hour Fitness has partnered with the International Sports Sciences Association (ISSA) to certify all its GMs as personal trainers.
U.K.-based activewear giant Gymshark is debuting its first footwear line ahead of its North American flagship opening in NYC later this year.
Evolv's oral GLP-1 supplement uses biomimetics to mimic the body’s natural satiety hormone and reduce appetite.
Power Plate has partnered with Exos to integrate vibration tech across training, workplace wellness, tactical readiness and digital platforms.
Russell Wilson and Ciara join Rumble Boxing's co-founders to launch The Pack, an NYC boutique fitness studio blending strength, conditioning and self-defense.
Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.
Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
Model Health has raised $1M to deliver lab-grade movement analysis from smartphones, making biomechanics accessible for clinics and trainers.
The former college football star will headline the September 16 preview of Crunch's $6M gym in Austin, Texas, before its official opening.
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