How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
EoS Fitness becomes the first major U.S. gym chain to launch EGYM Genius AI, a system that creates personalized workout routines for users.
The Athletic Clubs drew more than 500 competitors and spectators to its annual AC Games, showcasing NYC’s growing social fitness movement.
Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
Kristin McGee joins Tonal as guest coach, expanding into strength training following the Tonal 2 launch and AI-powered Daily Lift workout.
Frame Fitness has named Dua Lipa co-founder and chief creative officer as the Pilates brand eyes standalone studios and hotel partnerships.
Echelon has relaunched its Sunday Soul faith-based cycling series, linking fitness with spiritual grounding after the death of Charlie Kirk.
"Drinks With Benefits" will bring alcohol-free beverage brands to NYC as Gallup data shows U.S. alcohol consumption falling to historic lows.
The NOW Massage's Campus Collective college ambassador program enlists students to promote self-care in exchange for perks.
Perspire Sauna Studio is nearing 100 open locations following new multi-unit franchise deals in key coastal markets.
Oura has sold over two million units in the past year alone and is on track for $1 billion in revenue in 2025 as the smart ring market booms.
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