Whoop Is Making a Big Pro Sports Push
Whoop partners with Scuderia Ferrari HP and Al Nassr as the wearable race heats up, from Formula 1 to global football.
Climbing Gyms Face Uncertain Future Despite Recent Growth
The indoor climbing industry grew 4.7% in 2025 with 53 new gyms opening, even as operators faced economic pressure and rising union activity.
Cristiano Ronaldo Invests $7.5M in Wellness Tech Platform
Cristiano Ronaldo just wrote a $7.5 million check for a piece of Herbalife's wellness tech; he's not the only athlete cashing in on the health boom.
Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.
NASM Launches Peer-Reviewed Journal as Fitness Brands Embrace Science
NASM has launched a peer-reviewed journal built for personal trainers, part of a much bigger shift happening across fitness and wellness
Lindora Eyes Revamped Franchise Growth Under New Owners Next Health
Next Health bought Lindora from Xponential Fitness. Now it's rebuilding the brand and franchisees are already lining up.
Lululemon Opens High-End Pop-Up Gym Featuring Top Trainers
Lululemon has opened Studio Yet., a three-week LA pop-up studio with elite trainers and $40 classes. All proceeds benefit BlacklistLA.
Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout
Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.
EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo
EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.
Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears
Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.