Cerebral & Simone Biles Team Up to Highlight Mental Health
Cerebral will be listed as an official sponsor for Simone Biles's Gold Over America Tour and the 2022 Biles Invitational.
Snap Fitness Looks to Target Rural Market
The Snap Fitness strategy will tout the emotional benefits of working out over promoting physical benefits.
Open App Studio is Backed by Twitter’s CEO
For $20/month, members can subscribe to the Open app studio & gain access to unlimited classes, workshops, upcoming events, & free passes.
New Data Reveals The Best Time to Work Out
The researchers wanted to explore a possible connection between the time a person chose to work out and their sleep quality.
Deepak Chopra Announces Wellness Retreats
The wellness retreats will include hotel accommodations, meals, yoga, meditation, and speaking engagements.
Beyoncé Announces #PELOTONPARK
#PELOTONPARK will feature unisex pieces and will use black and olive palettes as well as a color called 'Shock Slime.'
Vita Coco Hits Wall Street with IPO
Vita Coco had early big-name investors like Madonna, Matthew McConaughey, and Demi Moore, as coconut beverages became a health trend.
Equinox IPO: Fitness Company Rumored to Go Public
Equinox, which operates SoulCycle, Rumble, and Blink Fitness, is reportedly in talks for IPO via a merger with Ares Acquisition Corporation.
Oura Onboards Peloton’s Marketing Guru
Karina Kogan, first chief marketing officer for Oura, earlier served as senior vice president & global head of Product Marketing at Peloton.
Lululemon Shoe Line to Compete with Those of Nike, Adidas
Lululemon has some knowledgeable staff behind new shoe venture, with Portland-area employees having career backgrounds with Nike, Adidas...
