ThirdLove Joins Activewear Game with New Sports Bra
ThirdLove developed the highly-anticipated sports undergarment, the Kinetic Performance Sports Bra, after two years of research.
Lizzo, Timberlake, Other Celebs Invest in Hydrow
With Lizzo, if you had heard rumors of her investing in Hydrow, now you know that all the rumors were true!
Beauty Bites by Bobbi Brown is Skin, Hair Health Chocolate
Described as functional gourmet chocolate, Beauty Bites contains biotin, collagen, and hyaluronic acid with 30 calories and 2 grams of sugar.
Fitbit to Help Conduct Horror Movie Heart Rate Study
Fitbit said they were happy to be selected for FinanceBuzz's horror movie heart rate study, telling Athletech News, "...we’re looking forward
Will Biking and Running Endure in Post-Pandemic World?
With gyms and now Peloton taking a dip, where does that leave other more traditional fitness modalities, such as biking and running?
On Running IPO: Shares Value Shoemaker at $11.35B
Swiss shoe and sports apparel company On Running is backed by tennis player Roger Federer, who reportedly invested $54 million into the firm.
T-Mobile Sets Sights on Smart Apparel, Wearable Tech
T-Mobile is joining forces with six startups to transform 5G into a leader in wellness industry with smart apparel & wearable tech.
World’s First Sleep Fitness Company Raises $86M in Series C Funding
As of now, the sleep fitness company has raised over $150 million total, and 2021 is slated to triple 2020's revenue.
Peloton Cycles To An Apparel Launch
The Peloton Apparel Fall 2021 Collection is available online and in select showroom locations of the fitness equipment company globally.
Apple’s Future is Health, But Will it Keep You Healthy?
While the upcoming Apple Watch 7 is unlikely to have any new health sensors, Apple is determined to change that in the near future.