UBS Event Explores What’s Next in Booming Global Wellness Market
From AI wearables to GLP-1s and social fitness, UBS’s event spotlighted the innovations driving the $2 trillion wellness market.
EGYM Doubles Down on US Market With New Denver Headquarters
EGYM is opening a new U.S. headquarters in Denver’s LoDo Towers, marking the German fit tech giant's biggest move yet in North America.
UnitedHealthcare Makes Fitness & Wellness Shopping Push
UnitedHealthcare has launched UHC Store, a digital marketplace giving millions of members year-round access to fitness and wellness products.
Wearables Uncover Hidden Insights Into Overeating in New Study
A necklace, wristband and bodycam helped researchers reveal five hidden overeating styles that could shape the future of obesity treatment.
Myoform Launches Genetically Personalized Supplement Platform
Myoform has launched hyper-personalized supplements, reporting up to 23.5% performance gains in beta as it eyes the U.K. and U.S. markets.
NikeSkims Isn’t Just a Launch, It’s a Shake-Up for Women’s Activewear. But Can It Deliver?
ATN breaks down whether Kim Kardashian’s star power can help Nike fend off challengers like Vuori and Alo in the women's activewear space.
Zumba Taps Kaitlyn Bristowe for Canada Anniversary Celebration
Kaitlyn Bristowe joined Zumba creator Beto Perez and 500 instructors in Toronto to celebrate 20 years of Zumba in Canada.
Pura Raises $15M for Cane Sugar-Flavored Soda — Is a Category Shift Coming?
Pura has raised $15M to expand its clean-label sodas in the U.S. as CEO Greig Jansen says consumers are ditching synthetic sweeteners.
Ohana Growth Partners Acquires More Planet Fitness Gyms
Ohana Growth Partners expands its footprint with Planet Fitness club moves in Michigan and Wisconsin, bringing its total to 94 gyms.
Why Women Might be the Future of the Protein Market
For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets.