Vasa Fitness Enters Nebraska, Plans Further Expansion
The budget-friendly gym touting a unique infrared yoga experience expects to open new clubs in Illinois, Utah and Colorado in 2024.
Equinox Names Health Advisory Board To Guide Holistic Wellness
The panel of experts will counsel the Equinox Fitness Training Institute (EFTI) to elevate programming for the brand's members and coaches.
The Top Workout Songs of 2023, According to Feed.fm
Feed.fm, a leading fitness music provider, unveils the top workout songs of 2023. Pop leads the way, but two other genres also emerged.
BASI Systems Hires New CEO as Pilates Equipment Maker Eyes Expansion
Matthijs Wilhelmus joins BASI Systems as it gears up for growth in 2024, with a focus on innovation and customer-centric solutions.
Why Planet Fitness Is Winning the Race for Gen Z
With memberships at $10 a month, Planet Fitness continues to score big with young consumers, from the gym reluctant to personal trainers.
Xponential-Backed BFT Eyes Franchise Growth in U.S., Europe
BFT, an Australia-founded strength and conditioning franchise, aims to sell 900 studios and have 450 open by 2025.
Equinox Explores $1B+ Loan To Refinance Debt, Reports Say
Luxury fitness brand Equinox is reportedly looking to raise a mix of new debt and preferred equity, including $1.3 billion in private credit.
California’s In-Shape Family Fitness Expands to Tennessee
The Knoxville-based National Fitness Center and its seven clubs will become part of the In-Shape brand, which has 63 California locations.
Crunch Fitness Eyes Viral Positivity With New Ad Campaign
Crunch Fitness' latest ad campaign offers a humorous take on the benefits of working out, inviting members to "Feel Good, Not Bad."
SheFit Enters Next Chapter With Sports Bra Studio, New Products
From "Shark Tank" concept to TikTok sensation, sports bra SheFit brand is evolving, inviting customers to help it pursue the perfect fit.