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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Fitness brand Pvolve's collab with "The Skinny Confidential" founder Lauryn Bosstick targets Millennials with dumbbell-focused workouts.
Lululemon launches a new yoga and Pilates collection for summer 2026, weeks after naming Nike veteran Heidi O'Neill as its next CEO.
The Apollo Sports Capital-led deal merges the PPA Tour and Major League Pickleball, valuing Pickleball Inc. at $750 million.
Niagen Bioscience is launching at-home NAD+ precursor injection kits as GLP-1s normalize consumer comfort with self-administered shots.
At 25, Justin Grondahl is building a 63,000-square-foot gym featuring 10 pickleball courts just 600 yards from the first-ever Planet Fitness.
Dick's is adding Vuori to 12 House of Sport stores, the latest premium activewear brand to join its experiential retail concept.
U.S. tennis participation hit a record 27.3 million in 2025, up 54% since 2019, fueled by Millennials and the broader racket sports boom.
Life Time's new Innovation Hub gives select wellness tech startups access to real clubs, real members and a possible path to partnership.
Edwards, CrossFit's former COO and affiliate owner, has been named CEO of the storied fitness brand as it faces challenges from new competitors.
PureGym reported around $1 billion in revenue for 2025 as the U.K.'s largest fitness operator accelerates its U.S. expansion efforts.
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