MyFitnessPal FadLab Challenges Quick Fixes & Fad Diets
MyFitnessPal has launched a two-day pop-up installation in Austin, Texas, poking fun at fad diets and quick-fixes.
Sidelines & Self-Care: Erin Andrews Talks Wellness, Eye Health
Athletech News caught up with sportscaster Erin Andrews ahead of Super Bowl LIX to discuss eye health, wellness and fitness.
Echelon Expands Accessibility to Fitness & Wellness With Flex
Echelon customers can now use their HSA or FSA accounts to purchase fitness equipment and accessories via Flex.
Orangetheory Adds Advanced Air Purification Technology
Select Orangetheory Fitness studios will be outfitted with Molekule's FDA-approved, proprietary air purification technology.
Perspire Sauna Studio Targets Colorado’s Wellness Market
Perspire Sauna Studio is bringing the heat and opening seven new locations in Colorado's Boulder, Parker and Fort Collins areas.
GoSaga Acquires Online Fitness & Wellness Community
The fitness and wellness holding company has acquired Tone It Up, an online fitness and wellness community and app.
Austin Krajicek Joins Alphabeats in New Performance Collective
Alphabeats names Olympic silver medalist Austin Krajicek as the founding member of its new Performance Collective.
Muscle Health Tech Startup Closes $5M Series A
Springbok Analytics has secured $5M for its AI-powered muscle scanning technology that delivers personalized reports.
Optimum Nutrition Celebrates Women Athletes in New Campaign
Optimum Nutrition's "Pretty Damn Good" campaign celebrates women athletes with a video featuring WNBA star Cameron Brink.
Neko Health Raises $260M Ahead of U.S. Launch
Health tech startup Neko Health has raised $260 million as it plots its U.S. entry with a preventative approach to healthcare.