Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Gen Z entrepreneur Emily Langenderfer has launched Sway, a tech-forward social wellness club in Denver that is open to franchising.
MD Hyperbaric is expanding its medical-grade hyperbaric oxygen therapy network with new locations in Purchase and Syracuse.
Bodybar Pilates is celebrating National Pilates Day with its annual PLANKstock event, featuring free classes and more.
Gorgie has raised $24.5 million in Series A funding to fuel national expansion, launching in over 1,900 Target stores.
PickleRage is expanding to Centerville, Ohio, with a new 32,450-square-foot franchise-owned club featuring indoor and outdoor courts.
Pvolve is expanding with new franchise locations in Orange County, Lincoln Park, Barrington and Pleasantville.
Humanaut Health, an Austin-based health optimization and longevity clinic, is opening its first franchise in Palm Beach Gardens, Florida.
Life Time and FitVine Wine expanding the athletic country club's social wellness offerings, adding wine tastings alongside pickleball events
Musician Sarah Neufeld is co-launching Fyra Yoga in New York City, blending live music, mindful movement and eco-conscious values.
Hims & Hers and Novo Nordisk are teaming to expand affordable access to weight loss treatments, launching a bundled Wegovy offering.
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