Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.
Power Plate continues to deliver fitness in efficient ways with its unique whole body vibration technology
A mainstay in the home gym equipment space for over a decade, REP is entering the commercial fitness market in a big way.
Red Light Method founder Allison Beardsley points to Walla's highly personalized and easy-to-use software as a key reason for her brand's early growth.
TRX has big plans for Ybell, a fitness equipment brand it acquired that's famous for developing a kettlebell-dumbbell hybrid.
BeaverFit has quickly become a trusted equipment and design partner for some of the biggest brands in boutique fitness.
VersaClimber machines are low-impact, fun, effective and portable, ticking off many boxes for fitness operators in the post-pandemic environment.
Jamie Weeks, a highly successful Orangetheory Fitness franchise owner before founding SWTHZ, shares his candid thoughts on the business of franchising.
Aqua Training Bags have become a staple in major boutique and big box gyms due to their durability and ease on people's joints.
Rice shares his thoughts on what a successful digital strategy actually looks like for gyms and studios, including whether brands should create their own content.
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