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Sency Transforms the Fitness Market With AI Motion Tracking

Sency's SDK allows fitness brands to offer AI-powered motion tracking inside their apps, offering an industry-changing level of personalization.

How Body Scanning Tech Helps Fitness Brands Thrive in the GLP-1 Era

Advanced body scanning tech from brands like Evolt help GLP-1 users mitigate the risks of losing muscle mass while on weight-loss drugs.

How Technogym Is Using AI To Modernize Fitness

Technogym's AI products, Checkup and Coach, are gaining attention for their groundbreaking tech at a time when longevity dominates the conversation.

CoachRx Unveils AI Assistant for Fitness Coaches in Latest Innovation 

RxBot makes life easier for coaches by streamlining program design, freeing up time to focus on the more human aspects of fitness coaching.

EGYM Uses AI To Create Dynamic Workout Plans at Scale

EGYM Genius leverages AI to create personalized workout routines that adjust with users over time and account for the daily challenges of life.

Stairmaster Franchise Bünda Taps Xivic To Drive Growth With AI

Bünda had two locations when tech consulting firm Xivic took it on as a client last year. It now has 10 and is eyeing 20 by the end of 2024.

All in the Family: Mother-Daughter Duo Finds Success as Fitness Franchise Owners

Patrice and Melissa Elnicki are helping expand the Burn Boot Camp empire as franchise partners in Paradise Valley, Arizona.

people use Life Fitness Symbio cardio machines

Life Fitness Uses Advanced Tech To Make Cardio Fun Again

Life Fitness' Symbio line of cardio equipment brings new levels of science and customizability to treadmill, cycling and elliptical workouts.

Inside the MADabolic Craze: Co-Founder Kirk Dewaele on the Fitness Franchise’s Growth

Under Kirk Dewaele and Brandon Cullen, MADabolic has grown into one of the nation's fastest-growing strength-training group fitness brands.

iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach 

iFIT will be launching AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide 24/7 support.