Alpha Fit Club’s New Strength & Cardio Classes Are a Brand Statement
Alpha Strength and Alpha Flight reflect Alpha Fit Club's strategy to meet evolving member goals from heavier lifts to long-distance runs
How to Deliver Premium Recovery Without the Operational Drag
As recovery becomes table stakes, the real question is how to balance premium experiences with efficient operations. Successful clubs are […]
Meaningful Experiences Are the New Service Driving ROI
How recovery hardware is redefining member engagement, retention and long-term value inside modern fitness facilities. In today’s crowded fitness market, […]
The AI Playbook for Fitness and Wellness Professionals
Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
Why the Most Forward-Thinking Gyms Are Rethinking Collections
How a long-ignored part of the member lifecycle is becoming a strategic lever for retention and revenue. For most fitness […]
How Pari Passu Venture Partners Is Reshaping Health and Wellness Investing
A closer look at how investors behind Function Health, Ammortal and Blueprint have created a model that gives accredited operators […]
Getting Started with Longevity: New Technology for Fitness Providers
How measuring movement health with Kinotek enables fitness businesses to unlock longevity-related revenue in multiple ways
Why Instructor Education Is the Real Growth Engine Behind Pilates
With the continued expansion of Pilates, instructor education is what keeps quality consistent and brands credible. Through STOTT PILATES®, Merrithew® […]
Bon Charge on Why 10–20 Minutes Beats An Hour in Wellness
In some cases, less is more. That’s true of consistent micro-recovery sessions that are easy, approachable and effective
Hapana Hints at Its Next Chapter With a New Platform on the Way
By prioritizing operational consistency and efficiency, brands can focus on delivering an experience that keeps members coming back
