With the introduction of its AI-powered operating infrastructure, ABC Fitness is embedding intelligence across operations to automate workflows, personalize experiences and integrate across systems.
Despite the strength boom currently sweeping across gyms and studios, Echelon Fitness, a leading fitness equipment supplier, says the industry needs to take a different approach when it comes to delivering what consumers and operators need from the modality.
In the corporate wellness world, wellbeing programs have evolved from single-dimension solutions designed to check a box for employees into strategic investments tied directly to business performance. Employers are increasing spending because they see measurable returns across retention, engagement, productivity and workforce resilience.
Strength remains one of the most powerful tools in fitness. The difference is that consumers are now pursuing it in service of larger goals.
New research suggests strength and “power" are vital to long-term health. Matrix has made the moves to deliver both.
The modern strength floor has become one of the most complex environments in fitness.
Strength training spaces have long been built for a narrow user: serious lifters, mostly men. The equipment was often industrial, hyper-masculine and designed with little consideration for how it fit into everyday life outside the gym. Women especially were underserved, in both strength equipment design and training culture.That model is beginning to shift as fitness...
Merrithew is expanding its footprint in the mindful movement space through the acquisition of the Gyrotonic organization, adding the creator of the Gyrotonic and Gyrokinesis movement methods to its portfolio.
As wellness operators move from ambiance to evidence, Shiftwave is making autonomic regulation the foundation of the modern longevity stack
Members are no longer satisfied with fitness alone. They are coming into facilities with a different set of expectations — ones shaped as much by healthcare as by traditional gym experiences. They want personalization that goes beyond a training routine, a clearer understanding of what is happening inside their bodies, and a sense that their...
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