New Report: The Business of Wellness, Recovery & Longevity
Explore the trends shaping the future of wellness.
Many franchise operators work to drive growth by focusing on acquisition — signing up new members, opening new locations and expanding market share. But in today’s saturated fitness landscape, the real growth engine includes a focus on retention.
In the fitness and wellness space, a lot of attention is paid to equipment – the quality, versatility and durability. But comparatively little focus is given to one of the biggest aspects of any gym or studio: the flooring. This despite the vital role it plays in design, aesthetics and safety — and the major...
Strength training is no longer a niche offering — it’s a core part of what today’s members expect. But building a strength zone that supports a full range of lifters, movements, and training styles can be a challenge, especially when space is limited.
The boutique fitness market is more crowded than ever — and increasingly indistinguishable. While many brands compete on intensity, novelty or aesthetic promises, Pvolve is redefining the category with a model built on science, longevity and measurable results. It’s not just another franchise, it’s a blueprint for how evidence-driven wellness can scale profitably.
These days, gymgoers know exactly what they’re looking for, whether it’s the workout itself, the results they garner or the vibe of their surroundings. The gyms that can deliver on that trifecta are more likely to attract more members for longer. But knowing what needs to be done is a far cry from understanding how...
Built with premium materials and adjustable weight, The Carry Vest delivers on what hundreds of women say the industry has overlooked
While today’s gymgoers are aware of the long-term benefits of an active, healthy lifestyle, most are still also pursuing specific immediate outcomes — looking better in their clothes or improving sport performance. And nothing motivates exercise quite like results. The more gym members see and feel concrete results, the more likely they are to keep...
Wellness has long been promoted as a pursuit — something to optimize or perfect. But beem®, a new franchise concept from Sequel Brands, is turning that narrative on its head. The brand’s philosophy is simple: wellness should feel good, not like work.
Industry gears are shifting from “fit” to “well.” Members are investing more deeply in holistic wellbeing, and fitness is no longer viewed separately from mental or emotional health — the two have fully converged. As Bianca Sengos, Founder of Rainbow Sounds, puts it, “As we see and feel this shift, it seems evident that self-care...
Minimalism at MADabolic isn’t about having less — it’s about removing what doesn’t matter so performance can take center stage.
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