New Report: The Business of Wellness, Recovery & Longevity
Explore the trends shaping the future of wellness.
The concept of fitness is expanding as consumers seek out modalities and studios that enrich their lives from the outside in. Gymgoers today are seeking holistic experiences that leave them stronger both mentally and physically, and set them up for continued health as they age. Franchises must find ways to align with this new direction....
Sebastien Lagree joins the ATN podcast to explain what makes his high-intensity, low-impact take on fitness different from the rest.
Fitness has become the connective tissue linking industries once thought unrelated. Wellness, longevity, medicine, technology, real estate and even retail now intersect around a shared goal: helping people live better, longer and stronger.
The brand’s combat-inspired programming shows how progression, accountability and coaching are driving retention and global expansion
For years, retention in fitness has been treated like a checklist: onboarding emails, a few follow-up touches, maybe a discount when someone threatens to cancel. But according to Dheeraj Koneru, co-founder of Zenoti, that approach isn’t just outdated — it’s fundamentally broken.
D1 Training’s holistic approach prepares kids to thrive inside and outside athletics with purpose-built programming
Consumer expectations are shifting fast. Today’s members want experiences that are more personal, connected and holistic, and operators across the fitness and wellness spectrum are racing to keep up.
CrossFit’s affiliate model provides a halo effect and practical toolbox for entrepreneur owners looking for autonomy within a winning network
Lockers aren’t the first thing you think of when designing a gym. But they might be the first — and last — thing your members touch and remember.
Many franchise operators work to drive growth by focusing on acquisition — signing up new members, opening new locations and expanding market share. But in today’s saturated fitness landscape, the real growth engine includes a focus on retention.
Sign Up to Our Newsletter
