Leading UK Gym Operator Wants Adults To Embrace Playtime Again
David Lloyd Clubs is introducing "kidult" classes — playful, nostalgia-driven workouts designed to make exercise feel more fun and sustainable.
The Australian Open Is Investing in Padel, Marking a Win for the Racket Sports Boom
AO Ventures, the investment arm of the Australian Open and Tennis Australia, is funding Padel Haus, a U.S.-based operator of padel clubs.
Why Certain Songs Lead to Better Workouts, According to Science
An analysis reveals that optimal tempo, emotional uplift and rhythmic consistency are the key components of effective workout music.
Ammortal Taps MLB, NFL Stars as Investors for $160K Recovery Chamber
Ammortal has signed elite athletes including Mike Trout and Freddie Freeman to help fuel momentum behind its next-gen recovery device.
Watson Gym Equipment Bets on Global Growth With New Commercial Chief
The fast-growing, U.K.-based strength equipment supplier is targeting major international fitness chains in markets across the world.
Ultra Lands $11M To Make Nicotine-Free Pouches Mainstream
Already selling one million cans in six months, Ultra offers a healthier alternative to nicotine-containing pouches like Zyn and Velo.
Walking Workouts Could Explode in Popularity in 2026, Google Data Suggests
ATN breaks down the fitness trends with the biggest increases and decreases in Google search activity in 2025, according to PureGym’s annual report.
Bandit Running Opens Chicago Flagship, Expanding Beyond NYC
Bandit Running is making a bold entry into the Chicago market with a new flagship store, its first outside its New York City birthplace.
US Gyms Saw Record Q4 Traffic, Strong Full-Year Growth in 2025
New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.
Beyond Meat Shakes Up Strategy in Protein Drink Play
Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.
