Candace Cordelia is a Pennsylvania-based journalist and on-camera broadcaster/host, with…
Globally renowned sporting goods brand ASICS is leading the future of Web3 with their Solana UI Collection. The shoes, available in two different colors and inspired by computer and phone screen user interfaces, usher in a new way of purchasing retail digitally.
ASICS is giving an elevated view of the future of technology and sneaker design with a new collaboration. In a bid to highlight the pros of Web3, the sporting goods company has launched its new Solana UI Collection. The collection comes with custom-made GT-2000 11 running sneakers in two different colors — White (“Light Mode”) and Black (“Dark Mode”). Anyone who purchases these shoes can also expect to receive a loyalty ASICS Badge NFT and the chance to get ASICS x STEPN GT-2000 NFTs.
The latest business move from ASICS marks another step in the company’s mission to push the Web3 community to a higher level. Combining the physical ASICS x Solana UI Collection with the digital Solana Pay format (consumers can order via USDC digital dollar currency) helps in making this a reality.
“The launch of the ASICS x Solana UI Collection is a major step forward for ASICS Web3 commerce. We’re proud to leverage Solana Pay and partner with STEPN to help us scale our mission to inspire the global Web3 community to create healthy habits with our products,” says Joe Pace, ASICS Director of Web3 and Digital Goods.
Besides being the proud owner of a pair of ASICS x Solana UI, the buyer will also get a potent shopping experience. Anyone in the world can buy as many ASICS x Solana UI running shoes as needed. In addition, received ASICS Badge NFTs will provide access to tokengated ASICS rewards. ASICS x STEPN GT-2000 NFTs gained will also give consumers the opportunity to utilize the Move and Earn app, and with that the capacity to earn tokens with each use of said app.
Josh Fried, who is the Head of Payments Business Developments at Solana Labs, shares ASICS has become an industry leader in being the first brand to show how customers and companies can employ tokengated experiences with products. “By using USDC payments on Solana Pay, ASICS is breaking down geographic barriers to facilitate transactions around the world and showing just how much more can be done with Web3 commerce.”
Pre-orders for the ASICS x Solana UI Collection are already closed, but the first ever globally distributed physical product will be available to buy at ui.asics.com for $200 USDC.
Candace Cordelia is a Pennsylvania-based journalist and on-camera broadcaster/host, with a reporting background in wrestling, entertainment, and lifestyle. Her reporting work has been featured on websites and in publications such as Bustle, Pro Wrestling Illustrated, New York Daily News, am New York, ABC News, Yahoo!, Good Morning America, Madame Noire, Sister 2 Sister, etonline.com, Diva Dirt and The Everyday Fan. Her favorite workout influencers include Chloe Ting, Cassey Ho, Pamela Reif and Mary Braun. She still can’t stand burpees and Rebbl Dark Chocolate Immunity Elixir is one of her favorite post-workout protein sips. You can follow Candace on Twitter @CandaceCordelia and on Instagram @thatgirlcandace16.