Evolv Launches Oral GLP-1 Supplement Designed To Mimic Drugs Like Ozempic
Evolv's oral GLP-1 supplement uses biomimetics to mimic the body’s natural satiety hormone and reduce appetite.
ATN Week in Review: Everyone Wants To Be a Wellness Company
This week, we break down why the term "wellness" is so popular among fitness, beauty, lifestyle and fashion brands.
Power Plate, Exos Strike Partnership Across Athletics, Workplaces & Beyond
Power Plate has partnered with Exos to integrate vibration tech across training, workplace wellness, tactical readiness and digital platforms.
Fitness2020 Sees Member Conversion Boost from LG Electronics, PLAE Additions
Georgia-based gym brand Fitness2020 has added digital display tech from LG Electronics and strength equipment from PLAE to its facilities.
Russell Wilson, Ciara Join NYC Fitness Studio The Pack as Founders
Russell Wilson and Ciara join Rumble Boxing's co-founders to launch The Pack, an NYC boutique fitness studio blending strength, conditioning and self-defense.
Nike Riffs on Iconic Tagline, Targeting Gen Z With ‘Why Do It?’
Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.
Boutique Fitness Isn’t in Crisis — It’s Evolving
At a time when there are more choices in fitness than ever, the newest generation is showing up for studios, […]
Assault Fitness Debuts Bold Ad Campaign Embracing Gritty, Hardcore Workouts
Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
Therabody Adds NFL Star Josh Allen as First-Ever Performance Advisor
The wellness tech brand is pushing deeper into sports and high performance, tapping the reigning NFL MVP for insights on product development.
Model Health Lands $1M To Turn Smartphones Into Lab-Grade Movement Analysis Tools
Model Health has raised $1M to deliver lab-grade movement analysis from smartphones, making biomechanics accessible for clinics and trainers.
