Like the US, the UK Is Coming After Gyms Over Membership Practices
Gold’s Gym UK is under investigation by the Competition and Markets Authority over its membership-fee practices.
Why Bay Club Is Adding CPR & AED Training for Members, Staff
Bay Club is adding emergency-preparedness courses to its group-class schedule, a trend it hopes will catch on among fitness operators.
Five Days, Five Drops: Shop Set Active’s Holiday Mini Launches Before They’re Gone
The brand’s week-long lineup of limited releases runs through December 12, pairing new active sets with cozy layers and time-sensitive […]
Aligned Fitness Acquires 13 Club Pilates Studios
Private equity-backed Aligned Fitness has grown its Club Pilates footprint to 47 studios, fueled by new Southeast acquisitions.
GLP-1 Stigma Fades Through Personal Ties, Survey Shows
A new Ro survey shows GLP-1 stigma falls when people know someone taking the medication, suggesting personal ties are driving acceptance.
Alex Cooper’s Unwell Expands Into Booming Energy Drink Category
Unwell Hydration is changing its name to Unwell Beverages as it introduces a functional energy drink lineup coming exclusively to Target
Mindbody Adds New AI Marketing Tools, Including Personalized Outreach
Mindbody's new partnership with AI marketing platform Attentive allows brands to implement personalized outreach via SMS and email.
No Strings Adds Barry’s Exec Chair Joey Gonzalez Ahead of Padel Launch
Joey Gonzalez, the longtime Barry’s CEO who helped turn the brand into a global fitness powerhouse, is stepping into the fast-growing world of padel.
Connection Is the New Competitive Advantage
As fitness consumers become more intentional and more data-driven, loyalty is shifting outside the club walls. Echelon is giving operators […]
Viome’s Full Body Intelligence Test Is $100 Off – Can It Revolutionize Your Gut Health?
We tested Viome’s Full Body Intelligence test, which is on sale for $100 off – read our honest review to see if the gut health test is worth buying.
