Nike Supports Sha’Carri Richardson Post-Olympic Ban
Dwyane Wade, the former Miami Heat basketball player, who openly vocalized his disagreement on the suspension of Sha'Carri Richardson...
Top 3 Sports + Fitness Takeaways from Apple WWDC
Apple has recognized the importance of health and fitness, which they highlighted in their most recent Worldwide Developers Conference (Apple WWDC)
Pitbull Is Ready to Ride… with Echelon Fitness
GRAMMY®-winning Artist Partners with Echelon Fitness from Fan to Content Creator and Brand Ambassador.
CycleBar to Debut in New York City with Multiple Former Flywheel Locations
Xponential Fitness brand CycleBar, which is the nation’s largest indoor cycling franchise, announced today it will enter the New York City market for the first time with six studios expected to open over the summer, beginning with a studio in Noho in late June.
5 Ingredients for Maintaining Consistency Across Multiple Locations
All business owners are presented with challenges on their journey to growth, but especially franchise owners and operators in the gym and fitness space. Successfully operating multiple locations, whether it’s a handful to a few hundred, presents a unique set of challenges, including providing consistency across all locations.
TRIPP, a Psychedelic VR Meditation Startup, Raises $11M
TRIPP is an innovative wellness platform delivering wellness solutions to Fortune 1000 companies, hospitals/clinics, and consumer households through the use of interactive immersive virtual reality (VR) and mobile experiences.
After the Pandemic Halted Original Plans, Xponential Fitness Files for IPO
Xponential Fitness, Inc., owner of franchised boutique fitness brands, filed on Friday with the SEC to raise an estimated $100 million.
Dick’s Sporting Goods Looks Ahead Focusing on Stores, Digital Experience, Personalization
Dick’s Sporting Goods is not only aggressively building new locations but also testing a line of House of Sport experiential stores.
Reebok Gets a Refresh. Will it Work?
Adidas, which acquired Reebok in 2006 for $3.8B, has plans to sell off the brand in the near future driven by continued underper...
![Messenger[AI] Receptionist](https://athletechnews.com/wp-content/uploads/2021/06/MessengerAI-Receptionist-428x226.png)
The Makers of Messenger[AI] Say It Can Do All the Work of a Full-Time Receptionist
Mindbody is marketing Messenger[AI] to small-to-medium-sized fitness businesses as a solution that takes the place of a receptionist.
