Peloton Cycles into Hotel & Wellness Tourism with Hilton Partnership
The connected fitness brand’s Bike will soon be available in Hilton Hotels across the US, and Hilton Honors members can […]
Peloton Agrees to Phase Out Some Apparel Designs as it Reaches a Mutually Agreeable Settlement with Lululemon
Peloton and Lululemon say they have resolved litigation issues stemming from claims that Peloton infringed on Lululemon’s patented apparel designs […]
Lululemon Studio Launches October 5th, Providing the Ultimate Hybrid Fitness Experience
A new fitness platform, Lululemon Studio, allows the athleisure brand to reconnect with its guests Lululemon Athletica has announced the […]
Megan Thee Stallion Launches Mental Health Resources Website
Her site includes links to organizations, helplines, and other resources for her fans Megan Thee Stallion, one of the most […]
Peloton Partners with Dick’s Sporting Goods to Sell Fitness Equipment, Signaling ‘Next Phase of Transformation Journey’
Peloton’s equipment will be available at 100+ Dick’s retail stores and Dicks.com Peloton is expanding its retail presence with a […]
NFL Announces Apple Music as the New Super Bowl Halftime Show Partner
Apple Music succeeds Pepsi, who ended its partnership with the NFL after ten years of presenting the show, as the […]
Health Coach Mission: Dr. Sears Wellness Institute Acquired by the American Council on Exercise
ACE will increase its active certified health coach workforce to over 15,000 as a result of the acquisition The American […]
Introducing Nike Forward: A Premium, Sustainability-Minded Apparel Innovation
On September 15, 2022, Nike released Nike Forward globally. Forward is an apparel innovation that reduces the complexity of material […]
YMCA of the USA President & ACE CEO Appointed to National Fitness Foundation BOD
Suzanne McCormick, YMCA of the USA President & Chief Executive Officer and Scott Goudeseune, Chief Executive Officer of American Council […]
Nautilus Announces Strategic Review As It Considers Selling Itself
To assist with the process, the Board has hired Evercore as a financial advisor Nautilus, Inc. has announced that its […]