interior of a Rumble Boxing studio

The Best Boxing Fitness Franchises To Open

Athletech News breaks down the best boxing fitness franchises to open, including investment, workout offerings and growth goals.

Alter Launches DNA Fitness System, Smart Mirror

An ecosystem including DNA testing, a wearable and fitness mirror has hit the market to upend at-home health and wellness […]

Odyssey mushroom-infused drink cans

Odyssey Raises $6M for Mushroom-Infused Energy Drinks

Odyssey makes energy drink beverages infused with Lions Mane and Cordyceps mushrooms to enhance cognitive function.

Could a Slow January for Gyms Spell Trouble?

January typically sees gyms bustling with new members and recommitts, but foot traffic was less than expected for fitness operators in 2024.

Celebrity Trainer Don Saladino on the ‘Magical’ Benefits of Halo Hydration

Saladino, who trains celebrities like Ryan Reynolds, believes Halo's electrolyte and caffeine-packed products are changing the hydration game.

Communal Wellness: Bathhouse Brands See Growth in US, Canada

Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect.

With DUMAGUS, Gyms Can Track Strength Training Using AI

DUMAGUS turns a gym's weight room into a connected fitness experience, driving member motivation and engagement.

Hyrox Enters Canada Amid Rapid Global Expansion

Hyrox, a fast-growing fitness race that incorporates running and functional workout stations, is entering the Canadian market in its latest global expansion move.

Crunch Fitness gym in Portland, Oregon

Crunch Fitness Taps Pizza Hut Exec To Drive Franchise Growth

Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet in terms of growth.

Top Fitness Equipment Makers Change With the Times

Execs from Life Fitness, EGYM, Concept2 and iFIT share their thoughts and predictions on the future of fitness equipment.