Pvolve Nears 50 Franchise Agreements Amid Quick Growth

Pvolve, the fitness brand tied to Jennifer Aniston, signed its latest franchise deal, planning six locations in the Tampa Bay area.

Serotonin Centers Expands as Longevity Franchises Flourish

Serotonin Centers is expanding its longevity and anti-aging franchise concept in Chicago with three new locations, its latest in a spate of expansion moves.

OOFOS, the Original Recovery Footwear Brand, Spotlights Women in Sports

With patented tech that absorbs impact and enhances mobility, OOFOS is trusted by some of the world's best athletes, including female sports stars.

Anytime Fitness Has Big Plans for Dubai, Middle East

Anytime Fitness is set to open many clubs in the United Arab Emirates, where Dubai is emerging as a fitness hotspot.

woman works out on exercise machine

How Women Are Redefining Fitness on Their Own Terms

Female fitness pros increasingly occupy leadership roles in organizations and as entrepreneurs, but work remains to achieve gender equity.

Myrow Founder Sees Bright Future for Connected Rowing

Gary Simpson created myrow, which offers a 22-inch HD touchscreen that attaches to Concept2 rowers and comes loaded with over 200 workouts.

Trainer Talks: Ashley Paulson Redefines Endurance With a Dash of Fun

From marathons to motherhood, Ashley Paulson's unique approach to fitness inspires a community of athletes to achieve their goals.

Outdoor Voices Reportedly Set for Bankruptcy Amid Activewear Struggles

It’s a trying time for activewear, as Outdoor Voices stores are left shuttered with irate notes posted by former employees.

EGYM Launches AI Training Plans, Hip Thrust Machine

EGYM is hitting on two of the biggest trends in the fitness industry with new software and hardware unveilings.

people work out inside a Burn Boot Camp

Burn Boot Camp Adds Financing Option for Franchisees

Burn Boot Camp is fueling its nationwide expansion and providing its franchisees with financing options, partnering with ApplePie Capital.