woman working out at Crunch Fitness

Crunch Franchisee Primetime Fitness Accelerates Growth in Midwest

Primetime Fitness is expanding its Crunch Gym footprint with four new locations in Ohio and Michigan, backed by CapitalSpring.

A line-up for Filette mineral water.

Technogym’s Alessandri Invests in Acqua Filette Mineral Water

Wellness Holding takes a stake in Acqua Filette as the Technogym founder expands his focus from fitness to high-end, eco-conscious hydration.

D1 Training instructor

D1 Training, Pure Athlete Unite on Youth Sports Content

Pure Athlete teams up with D1 Training to bring expert-backed strength and conditioning content to families for P+ members.

smartwatch technology

Fitness & Healthcare Outlook: These Brands Are Turning the Gym Into a Clinic

Top fitness and health tech CEOs reveal how they’re bridging the gap between wellness and medicine with GLP-1s, biomarker testing, AI insights, and telehealth.

Pilates Reformer ClassPass

Pilates Isn’t Just a Trend: Why It’s the Most-Booked Workout on ClassPass for the Second Year in a Row

Pilates is ClassPass's most-booked workout for the second year in a row, with reservations surging 84% since 2023.

Woman using ecommerce on yoga mat

Why Shopify Alone Isn’t Enough: 5 E-commerce Questions Answered

Learn why out-of-the-box Shopify stores leave money on the table and how strategic tweaks can drive conversions

closeup of man touching Echelon treadmill screen

AI-Powered Personalization: How Echelon is Reshaping Fitness

From smart bikes to virtual workouts, Echelon is transforming fitness with AI-driven personalization, immersive content, and connected equipment built for retention.

man works out on a Hammer Strength machine

Equipment & Fit Tech Brands Embrace Strength Training, Preventive Health

ATN surveys execs from top fitness equipment and hardware-focused tech brands to get their perspectives on innovations driving the industry.

people perform renegade rows inside a gym

Fitness Industry by the Numbers: Key Data Points Shaping Gyms & Studios

These five data points will give you a sense of the state of the fitness industry – both in America and abroad.

Fit:match Links AI & Computer Vision to Performance at Penn Relays

Fit:match unveils new data from Penn Relays, linking body scans to performance and injury risk using its Reflect 3D scanning tech.