woman working out on the ground with a Pilates ball

Barre3 Appoints Emerald Lopez as President to Scale Boutique Fitness Business

Barre3 has appointed Emerald Lopez as president to lead its next phase of growth, following recent studio acquisitions.

artwork for the ATN Stack article series

The Stack: Agentic AI Is Transforming Marketing & Retail With Unprecedented Personalization

From marketing teams to multi-channel retailers, autonomous AI agents are paving the way for smarter, faster and more scalable strategies.

Life Fitness aesthetic

Life Fitness Meets Demand with High-End Products That Look the Part

Life Fitness’ machines are pleasing to any gym goer, both functionally and visually — and both matter more than you might think.

USA Rugby team.

Momentous Signs Multi-Year Deal With USA Rugby as Official Supplement Partner

Momentous has signed a multi-year deal with USA Rugby to provide its nutrition support to both national teams.

headshot of Brynn Scarborough

Too Many Wellness Leaders Are Burning Out. Here’s What Needs To Change 

Wellness leaders sell recovery but often run themselves into the ground. The cost isn’t just personal — it’s organizational, writes Brynn Scarborough.

man entering cryo chamber

CryoBuilt Brings the Chill Home With Chillybox Investment

CryoBuilt invests in at-home cryotherapy brand Chillybox, securing global distribution rights and eyeing the DTC market.

Sea Rover, Pent, Dutch Design

Pent, Dutch Design Upgrade ‘World’s Only Wellness-First Yacht’

Luxury equipment manufacturer Pent and Dutch Design are joining forces at sea to push the boundaries of wellness even further

two people high-fiving with a pickleball paddle in a woman's hand

This Sports Lesson Platform Is Catching Fire With Gen Z & Retirees

TeachMe.To is streamlining how people book sports lessons while helping coaches grow side hustles, with offerings from pickleball to surfing.

Gold's Gym Beverly Center Los Angeles California

Gold’s Gym SoCal Opens in Beverly Center as First Fitness Club Inside Iconic LA Mall

Gold’s Gym SoCal opens at the famed Beverly Center with 24-hour access on select days, leading fitness equipment and luxe amenities.

Nicoline Roth, founder of Nordic Strong

CEO Corner: Nordic Strong’s Nicoline Roth on Disrupting the US Fitness Market

Roth's Nordic Strong makes its official debut in NYC this fall, powered by a patented machine and elements of Danish and Norwegian culture.