Life Time Launches Full Rollout of Microsoft-Powered AI Assistant
Life Time’s AI-powered app is central to its plan to grow LTH into a billion-dollar supplement brand by delivering personalized […]
Bandit’s ‘The Unsponsored Project’ Returns to Champion Independent Athletes
Now in its third year, Bandit’s initiative offers resources and visibility to top-tier runners competing without traditional sponsorships Bandit is […]
Harness the Power of Pilates with Freemotion’s Latest Addition
iFIT’s acquisition of Reform RX allows facilities to meet demand with Pilates reformers that boost appeal, recovery and revenue For […]
Numan Adds $60M for Expansion, Women’s Health Push
Traditionally focused on men’s health, the U.K.-based telehealth platform reported that its revenue more than doubled to over $90 million […]
Liquid Death Announces First Energy Drink Launch, Promising a ‘Better-for-You’ Jolt in 2026
The water brand known for killing plastic is now coming for your caffeine fix Liquid Death is officially entering the […]
Planet Fitness Tipped To Stay on Top Despite HVLP Gym Competition
Analysts at William Blair believe the “Judgement Free” gym brand will continue to dominate the U.S. fitness market, although upstarts […]
Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use
The connected fitness brand tightens platform security following third-party interference, introduces new Authorized Partnership Program Echelon Fitness is rolling out […]
Hims & Hers Shows Personalized GLP-1 Plans Are Driving Real Results
New internal data suggests that the platform’s tailored weight loss model is improving outcomes and helping patients stick with their […]
MVP Effect: Certain Members Are Worth More to Gyms, Report Finds
A report from Les Mills identifies a new segment of super-members, called “MVPs,” who drive more value for clubs over […]
Planet Fitness Franchisees Donate $100K for Texas Flood Relief
The HVLP gym giant’s Texas franchisees are doing their part to help with the devastating floods in the Texas Hill […]
