Rendering of a new Crunch Fitness gym

Primetime Fitness Expands With 13 Crunch Gyms in NY & NJ

Primetime Fitness continues its national growth strategy with 13 newly acquired Crunch Fitness gyms in New York and New Jersey, […]

24 Hour Fitness Reunites With LA Rams

24 Hour Fitness has rekindled its alliance with the NFL team 24 Hour Fitness is returning to the gridiron with […]

Tone House members celebrate during class

NYC Fitness Studios Want You To Stop Using 3rd-Party Booking Apps — for 1 Month, at Least

Independent fitness brands in the Big Apple are throwing their support behind a new campaign: “Gym Loyalty Month” New York […]

a woman using an Echelon fitness system

Echelon Closing UK Studio, Adds Global Instructors in Major Shift

While Echelon is saying goodbye to its UK instructors, it’s launching a new global studio and adding five instructors as […]

Ironman 70.3

I Took On an Ironman 70.3 — Here’s How It Went

Curious if an Ironman 70.3 is within reach for the everyday endurance athlete? Here’s what it takes to complete the […]

gorjana jewelry sports campaign

Gorjana Sport Club Explores Jewelry as a Form of Identity for Female Athletes

Amid a historic rise in women’s sports, the new initiative spotlights how top athletes use jewelry for confidence and self-expression […]

man and woman inside a sauna

5 Wellness Micro-Trends Defining the Future of Well-Being

From AI-driven health coaching to mood-boosting skincare and smart recovery spaces, the Global Wellness Institute’s 2025 Micro-Trends report reveals what’s […]

women pose in black activewear clothing

Burn LA, Which Fuses Fitness & Longevity, Eyes East Coast Expansion

The Los Angeles-based fitness concept combining infrared heat, red light therapy and strength training has gained momentum across California In […]

Map of America

These States Rank Highest for Life Expectancy, New Report Shows

States with limited fitness access are experiencing shorter lifespans, making the case that expanding into underserved markets could be both […]

artwork for the ATN Stack article series

The Stack: Swipe Fees, Crypto & Improvements From Mastercard

This week, fintech companies get saucy with innovations, while retailers fight back against credit card fees This story is part […]