Life Fitness aesthetic

Life Fitness Meets Demand with High-End Products That Look the Part

Life Fitness’ machines are pleasing to any gym goer, both functionally and visually — and both matter more than you […]

USA Rugby team.

Momentous Signs Multi-Year Deal With USA Rugby as Official Supplement Partner

Momentous will provide its supplement and nutrition products to both USA Rugby national teams ahead of the 2025 World Cup […]

headshot of Brynn Scarborough

Too Many Wellness Leaders Are Burning Out. Here’s What Needs To Change 

Wellness leaders sell recovery but often run themselves into the ground. The cost isn’t just personal — it’s organizational, writes […]

man entering cryo chamber

CryoBuilt Brings the Chill Home With Chillybox Investment

CryoBuilt takes minority stake in Chillybox and secures global rights, marking a strategic push into the at-home cryotherapy market CryoBuilt […]

Sea Rover, Pent, Dutch Design

Pent, Dutch Design Upgrade ‘World’s Only Wellness-First Yacht’

Two luxury brands are joining forces at sea to push the boundaries of wellness even further Dutch Design, a marine-innovation […]

two people high-fiving with a pickleball paddle in a woman's hand

This Sports Lesson Platform Is Catching Fire With Gen Z & Retirees

TeachMe.To is streamlining sports lessons for users while giving local coaches a way to grow a side hustle or ditch […]

Gold's Gym Beverly Center Los Angeles California

Gold’s Gym SoCal Opens in Beverly Center as First Fitness Club Inside Iconic LA Mall

Gold’s Gym SoCal brings turf zones, glute training, luxe recovery and more to the Beverly Center, with 24-hour access Tuesday […]

Nicoline Roth, founder of Nordic Strong

CEO Corner: Nordic Strong’s Nicoline Roth on Disrupting the US Fitness Market

Roth’s Nordic-inspired fitness concept is set to make its official debut in NYC this fall, powered by a patented machine […]

Will Ahmed, CEO and founder of Whoop

FDA Warns Whoop on Blood Pressure Feature, CEO Says ‘We’re Not Backing Down’

At what point do wellness insights become medical devices, and who gets to decide? Wearable giant Whoop says it’s fighting […]

A woman sitting at desk by a fruit bowl and a computer.

GLP-1s Opened the Door, Hims & Hers Says Personalization Holds the Key

In the wake of its high-profile split with Novo Nordisk, Hims & Hers’ Dr. Craig Primack is making a pointed […]