hands hold a Momentous longevity supplement case

Momentous Launches Supplement Specifically Formulated for Longevity

Momentous has launched "Longevity," a daily pill designed to optimize cellular health and support long-term vitality.

Wellhub

Unlocking Scalable Revenue Through Corporate Partnerships

A new study from Wellhub reveals how gyms and studios are capitalizing on the membership, retention and revenue benefits inherent […]

Jamie Weeks

Jamie Weeks Launches PE-Style Firm To Back Startups: ‘Where the Unicorns Live’

SWTHZ founder Jamie Weeks, who built Orangetheory’s largest franchise group, launches Founders Row to back startups in their earliest years.

Your Reformer, Johnson Health Tech Strike Global Distribution Deal

Your Reformer has partnered with Johnson Health Tech to expand Pilates access with a global distribution deal.

woman pours supplement powder into a drink

Pvolve Enters Nutrition With Sculpt 9, an Amino Supplement for Women

Pvolve is expanding into nutrition with Sculpt 9, a clinically tested amino acid supplement designed for women.

MADabolic Bend crew

Franchisee Spotlight: MADabolic in Bend, Oregon

Alyssa Laroussi’s path from coaching to franchise ownership set the stage for one of MADabolic’s most successful openings.

people work out on Pilates reformers outside

The Soho Wellness Social Marks Naurii’s Public Debut in NYC

This past Sunday, Naurii hosted its first public-facing event, The Soho Wellness Social, on West Broadway between Grand and Broome Streets.

Hydrow Launches Arc Rower To Push Into Strength Training

Hydrow has launched a $2,295 Arc Rower, its most advanced machine yet, introducing HydroMetrics for precision, power and endurance scoring.

woman wears a Somnee headband

Somnee Launches 2nd Gen Sleep Wearable, Adds NBA as Investor

Somnee is deepening its ties with the NBA as it rolls out a newer, improved version of its AI-powered sleep headband.

Ego Nwodim on a Solidcore reforrmer

Solidcore Taps Ex-‘SNL’ Star Ego Nwodim for First Celebrity Campaign

Comedian Ego Nwodim stars in and co-creates Solidcore’s first celebrity campaign, “Get Obsessed,” as the boutique fitness brand expands.