man uses Tonal 2 machine

Tonal Inks Distribution Deal That Includes ‘Try Before You Buy’ Option

Tonal has teamed up with Johnson Fitness & Wellness to make its smart strength training system available in all JFW stores and online.

On Mental Health Day, GymNation Removes All Weights From Its Clubs

GymNation is marking World Mental Health Day 2025 by removing all weights from its UAE and KSA gyms, urging members to “unload.”

Boast Serves Up a New Era for Women’s Tennis Apparel

Boast has launched its 2025-2026 women’s collection, a performance and lifestyle line inspired by tennis culture. 

CycleBar

CycleBar Reignites Rider Loyalty with Perkville and Solution One

As CycleBar looked to reintroduce a rewards program that drives both rider engagement and franchisee profitability, Perkville’s flexible platform and […]

Skelcore plates

Skelcore Expands Into Canada, Partnering With Dotmar Fitness

Fast-growing fitness equipment brand Skelcore is expanding into Canada through a new distribution partnership with Dotmar Fitness Equipment.

Chris Greibe & Danielle Petersen

Vasa Fitness Hires New CMO, COO

Vasa Fitness, a fast-growing HVLP operator, welcomed Chris Griebe as chief operating officer and Danielle Petersen as chief marketing officer.

People on cycles

SoulCycle Teams With Superpower To Integrate Biomarker Testing

Telehealth platform Superpower is joining SoulCycle’s Fall Challenge to bring biomarker insights into the cycling studio.

Kevin Hart’s VC Firm Leads $35M Round for AI Weight Loss App

The AI-powered Simple Life app ditches calorie counting in favor of data-driven coaching, gamification and habit science.

Kassidy Cook at an FS8 event

FS8 Adds Olympic Diver Kassidy Cook as Brand Ambassador

FS8 is bringing Olympic Silver Medalist Kassidy Cook on board to build momentum for its concept that combines Pilates, tone and yoga.

Asterix founder and CEO Dan Even

Asterix Closes $4.2M Seed Round for Plant-Based Protein Innovation

The Tel Aviv-based foodtech startup uses a streamlined and cost-effective process for precision fermentation, which could make plant-based protein production […]