Pura Raises $15M for Cane Sugar-Flavored Soda — Is a Category Shift Coming?
Pura has raised $15M to expand its clean-label sodas in the U.S. as CEO Greig Jansen says consumers are ditching synthetic sweeteners.
Ohana Growth Partners Acquires More Planet Fitness Gyms
Ohana Growth Partners expands its footprint with Planet Fitness club moves in Michigan and Wisconsin, bringing its total to 94 gyms.
Why Women Might be the Future of the Protein Market
For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets.
EoS Fitness To Launch EGYM’s AI Tech Across Its Clubs
EoS Fitness becomes the first major U.S. gym chain to launch EGYM Genius AI, a system that creates personalized workout routines for users.
Nofar Method, a Popular Studio Chain, Launches Pilates Education Academy
Founded by Nofar Hagag, the Nofar Method Academy is a new educational hub offering comprehensive Pilates certification programs.
The Athletic Clubs Sees Success With Outdoor Fitness Competition in NYC
The Athletic Clubs drew more than 500 competitors and spectators to its annual AC Games, showcasing NYC’s growing social fitness movement.
How Vuori Is Thriving in Women’s Activewear While Rivals Stall
Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
Actor Berto Colón on How Fitness Fuels His On-Screen Roles
Actor Berto Colon spoke to ATN about his approach to fitness, including his commitment to CrossFit and recent dabbling in Hyrox.
As Women’s Health Booms, New Magazine Launches for Menopause Awareness
Hair health brand Nutrafol is expanding its role as a science-backed voice in women's health with 'The Menopause Edit."
Why Strategy, Not Just Content, Will Define Future Operator Success
Fitness success isn’t about more content, but smarter activation. Fitness On Demand helps operators plan, test and optimize for growth.
