man types on Macbook

UnitedHealthcare Makes Fitness & Wellness Shopping Push

UnitedHealthcare has launched UHC Store, a digital marketplace giving millions of members year-round access to fitness and wellness products.

new Planet Fitness members in the gym

Easy Mile Is Latest Planet Fitness Franchisee To Make Acquisition Move

The deal makes Easy Mile Fitness the largest Planet Fitness operator in Oregon and expands its reach to 70 locations.

Wearables Uncover Hidden Insights Into Overeating in New Study

A necklace, wristband and bodycam helped researchers reveal five hidden overeating styles that could shape the future of obesity treatment.

Myoform Launches Genetically Personalized Supplement Platform

Myoform has launched hyper-personalized supplements, reporting up to 23.5% performance gains in beta as it eyes the U.K. and U.S. markets.

Connected Health & Fitness Summit

Connected: Health & Fitness Summit 2026 – Where the Industry Defines What’s Next

Now in its 7th year, Connected: Health & Fitness brings together the leaders shaping the next chapter of health, wellness […]

Sweat440 exterior

Sweat440 Signs Major Deal To Expand Into Southern California

Sweat440, a Miami-based boutique fitness brand known for its unique class schedule, plans to open 30 studios from LA to San Diego.

Fitness & Wellness Execs Are Mostly Optimistic, Citing High Consumer Demand

Mindbody's annual report found that operators are optimistic despite concerns like inflation, and AI isn't taking away fitness and wellness jobs.

NikeSkims Isn’t Just a Launch, It’s a Shake-Up for Women’s Activewear. But Can It Deliver?

ATN breaks down whether Kim Kardashian’s star power can help Nike fend off challengers like Vuori and Alo in the women's activewear space.

interior of a Club Pilates studio

Franchisee Spotlight: Club Pilates, Sea Glass Fitness Inc.

Sea Glass Fitness Inc. scaled its Club Pilates operation by sticking to the playbook and moving to meet members where they’re at

woman stretches a male client at a Stretch Zone

Stretch Zone Goes International With First Location in Canada

Stretch Zone, a leader in practitioner-assisted stretching, is opening its first location in Canada, adding to over 400 studios in the U.S.