woman touches the screen on the Tonal 2 machine

Tonal Adds AI-Powered Daily Strength Training Workouts

Tonal’s new Daily Lift feature is exciting, but its sophistication could spell bad news for personal trainers Tonal has unveiled […]

cowboy colostrum bottle

Cowboy Colostrum Brings Bold Branding and Gut Health to the Wellness Space

Cowboy Colostrum is tapping into a growing wellness trend, but its roots are personal Cowboy Colostrum may be part of […]

Hiscox USA executive Tyler Peterson

Hiscox USA’s Tyler Peterson on How Personal Trainers Can Mitigate Risk

From injury claims to social media disputes, Hiscox USA’s head of professional risks shares how personal trainers can protect themselves […]

A Hydration Room guest getting an IV administered by a woman.

Hydration Room Scales Up With 6 New Bay Area Locations

Hydration Room is entering the Bay Area with six new IV therapy clinics, starting with Campbell this week IV therapy […]

A yoga teacher teaching a class

Yoga Is Big Business. So Why Are So Many Instructors Barely Getting By?

As yoga becomes more mainstream, its instructors remain stuck in survival mode. We caught up with Impact founder Andy Zoltan […]

Sahha

Sahha.ai Raises $1.2M to Support Wearable Brands & More

The startup turning raw wearable data into retention engines has new financial backing Sahha.ai, the health and wellness data analysis […]

Wellsystem Wave by WellnessJK

How JK Wellness Is Redefining the Gym Experience with Touchless Innovation

With HydroWave and RedWave, JK Products aims to simplify spa-like services for fitness operators by offering scalable, self-guided recovery solutions […]

Pepsi's new prebiotic soda cans

Pepsi Launches Prebiotic Cola Amid Gut-Friendly Soda Boom

Launching this fall, Pepsi Prebiotic Cola reflects the brand’s push to meet evolving consumer preferences for lower sugar and added […]

Kale Junkie

Nicole Modic’s (aka Kale Junkie’s) Top Tips for Healthy, Balanced Eating

Kale Junkie’s Nicole Modic shares her no-fuss approach to healthy eating, from weekly prep tips to her favorite high-protein staples […]

exterior of a Bodybar Pilates studio

Bodybar Pilates CEO Says Sky Is the Limit for Expansion

After recently eclipsing the milestone of 150 franchise agreements signed, Matt McCollum sat down with ATN to discuss what’s next […]