Berto Colon

Actor Berto Colón on How Fitness Fuels His On-Screen Roles

Actor Berto Colon spoke to ATN about his approach to fitness, including his commitment to CrossFit and recent dabbling in Hyrox.

As Women’s Health Booms, New Magazine Launches for Menopause Awareness

Hair health brand Nutrafol is expanding its role as a science-backed voice in women's health with 'The Menopause Edit."

Fitness On Demand boosts retention

Why Strategy, Not Just Content, Will Define Future Operator Success

Fitness success isn’t about more content, but smarter activation. Fitness On Demand helps operators plan, test and optimize for growth.

Epic Padel team cuts a ribbon

Epic Padel Secures $10M To Spur US Growth for Popular Racket Sport

Virginia-based Epic Padel is aiming to close the sport's U.S. development gap with tech-enabled clubs and a range of strategic investments.

CryoBuilt co-founder and CEO Marcus Wilson

CryoBuilt CEO Talks Cryotherapy Industry, Being American-Made in 2025

Marcus Wilson shares how CryoBuilt's American-made, electric cryotherapy systems are setting a new standards in wellness and recovery.

Kristin McGee

Tonal Adds Celebrity Trainer Kristin McGee in Pilates Push

Kristin McGee joins Tonal as guest coach, expanding into strength training following the Tonal 2 launch and AI-powered Daily Lift workout.

Anytime Fitness, Baleo Fitness location

Franchisee Spotlight: Anytime Fitness, Baleo Fitness Inc 

Former athletes turned business partners expanded to 70 Anytime Fitness locations, proving teamwork and shared values fuel long-term growth.

Dua Lipa on a Frame Fitness Pilates reformer

Dua Lipa Joins Pilates Brand Frame Fitness as Co-Founder, Chief Creative Officer

Frame Fitness has named Dua Lipa co-founder and chief creative officer as the Pilates brand eyes standalone studios and hotel partnerships.

Echelon instructors Maribel Maignan and Adriel Solorzano

Echelon Revives Faith-Based Fitness Classes, Citing ‘Meaningful Moment’ in US

Echelon has relaunched its Sunday Soul faith-based cycling series, linking fitness with spiritual grounding after the death of Charlie Kirk.

New York’s Zero-Proof Festival Taps Into Record-Low US Drinking Trends

"Drinks With Benefits" will bring alcohol-free beverage brands to NYC as Gallup data shows U.S. alcohol consumption falling to historic lows.