U.S. Capitol Building

New Bill Would Make It Easier for Franchisees To Sue Parent Brands

The Franchisee Freedom Act is designed to “level the playing field” between franchise owners and parent brands, the bill’s sponsors […]

Outdoor Voices

Ty Haney Returns to Outdoor Voices With New Vision & Collection

The founder has reclaimed her role and reassembled the original team to unveil a fresh take on the brand’s mission, […]

people inside a Rumble Boxing class

Xponential Fitness Offloads Rumble, CycleBar to Extraordinary Brands

As Xponential continues to shrink its portfolio of fitness concepts, Extraordinary Brands is emerging as a fast-growing franchisor Xponential Fitness […]

artwork for the ATN Playbook article series

The Playbook: Price Sensitivity, Tech Trade-Downs Are Changing the Game for Retailers

Two reports uncover shifting consumer behavior as shoppers prioritize affordability, weigh loyalty against price hikes and embrace retro tech amid […]

ban on bicycle in the desert

TrainingPeaks Debuts Fueling Insights to Enhance Performance Nutrition Strategy for Cyclists

New tool offers lab-grade metabolic estimates for cyclists, developed with Dr. Iñigo San Millán TrainingPeaks has officially launched Fueling Insights, […]

two women running on the beach during the sunset

What McKinsey’s Metabolic Health Report Means for Fitness: 5 Big Ideas

Muscle, metrics & GLP-1s: McKinsey maps out a $5.65T metabolic health opportunity. Here’s how fitness and wellness brands can take […]

people golf together at a Bay Club course

Bay Club Expands Shared Memberships to Golf Properties

Bay Club’s Shared Membership model is being piloted at three of its private golf properties The Bay Club Company is […]

Energize Summer Roundup

The 10 Best Products to Energize Your Summer

From matcha to nootropics to mushroom blends, these smart, functional products offer steady energy, sharper focus and fewer crashes All […]

woman laughing into the camera

Personality-Based Fitness May Be the New Workout Hack

From HIIT-loving extroverts to anxious types who prefer solo sessions, researchers say your personality could hold the key to fitness […]

cold plunge tub

How Top Boutique Fitness Brands Are Approaching the Business of Recovery

Should all boutique fitness brands integrate modalities like saunas and cold plunges into their studio offerings? The answer…it depends Boutique […]