Mental Health Moves Up the Resolution List for 2026, APA Finds
Muscle building and eating better are getting company in 2026, as more Americans say they plan to focus on their […]
Women See the Biggest Stress Relief From Regular Exercise, Gallup Finds
Gallup finds women see the greatest stress relief from regular exercise, signaling a growing opportunity for gyms and studios focused on consistency […]
Premier Protein Declares Jan. 5 the ‘Real New Year’ With Free Protein Shakes
New Year, take two? Premier Protein is pushing the start of 2026 to Monday, Jan. 5, and brings free protein […]
The Biomarker Blood Testing Gold Rush Is Here
ATN breaks down the rise of digital health platforms offering personalized blood testing, including Function, Superpower and now, Hims & […]
Apple Tackles Decision Fatigue With New Year’s Fitness Rollout
With new multiweek training programs, Apple Fitness+ is intentionally keeping the time commitment small, then gradually building it week over […]
How Health Tech Is Transforming Gyms & Clubs
From advanced body-composition scanning to personalized services including metabolic testing and GLP-1s, ATN breaks down how fitness facilities across the […]
Planet Fitness Taps Joe Jonas for New Year’s Social Media Content
The singer and actor joins Planet Fitness’ new advertising push focused on balance and mental well-being Joe Jonas is closing […]
Consumers Seek Strength & Longevity Over Weight Loss, Life Time Finds
Strength training emerged as the top health priority for the year ahead, according to Life Time’s 2026 survey of members […]
Taylor Swift-Inspired Fitness Class Tops Charts, Plans Tour
As fitness brands enter a new year, the rise of Swiftie Liftie shows how community and fandom can help drive […]
How Wearables Are Evolving From Fitness Trackers to Health Systems
This past year, wearables moved beyond isolated metrics into a more sophisticated era where stress, environment, biomarkers and continuous coaching […]
