At NBA All-Star Weekend, Women in Leadership Embrace Wellness
Business Inside the Game is hosting an invite-only Wellness Day focused on performance, recovery and longevity for female athletes and […]
Bodybar Pilates Plans To Double Studio Footprint in 2026
The fast-growing franchise is maintaining an aggressive expansion plan after a successful 2025, which saw 27 new studio openings to […]
Inside the Political Issues Set to Shape the Fitness Industry in 2026
HFA’s latest policy briefing covered federal rule-making, state-level wins, Medicare expansion and what the midterm elections mean for the fitness […]
ATN Week in Review: Fitness & Pharma Are Growing Closer
This week, we break down why Pvolve’s recent partnership with Weight Watchers is so important amid the rise of GLP-1s, […]
Gunnar Peterson on Why Workout Intensity Still Matters in the Recovery Era
Peterson, one of the industry’s most well-known celebrity and athlete trainers, breaks down how he’s thinking about strength, recovery and […]
Reforming Pilates Is Building a Three-Story Studio in an NYC Carriage House
The South Florida-based Pilates brand is pouring millions into a vintage carriage house in New York City, complete with a […]
Why the Most Forward-Thinking Gyms Are Rethinking Collections
How a long-ignored part of the member lifecycle is becoming a strategic lever for retention and revenue. For most fitness […]
In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
Health metrics such as sleep scores and VO2 max are now status symbols. A neuroscientist says the obsession runs deeper […]
LA Fitness Adds AI-Powered Basketball Courts From Shoot 360
Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that deliver real-time analytics, virtual leaderboards and NBA-level […]
Nike Strength Signs Equipment Deal With Everlast Gyms in UK, Ireland
The Swoosh’s strength training equipment will roll out across 25 Everlast Gyms in the UK and Ireland, a major step […]
