New data from the Health & Fitness Association shows that Americans are continuing to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom
Fitness remained a top priority for Americans right to the end of 2025, with engagement remaining high even during the traditionally slower holiday season, according to a new report from the Health & Fitness Association (HFA).
According to HFA’s U.S. Fitness Industry Traffic Tracker: Q4 and Full-Year 2025 report, U.S. commercial fitness facilities saw record fourth-quarter foot traffic, continuing the industry’s now 19-quarter growth streak. December also marked the 10th straight month of rising average visitation on an annual basis.
HFA produced the report in partnership with Sports Marketing Surveys USA and Placer.ai.
“Nineteen consecutive quarters of growth and a strong finish to 2025 highlight how firmly fitness has established itself in Americans’ routines,” said HFA vice president of research Anton Severin. “Even in periods of economic uncertainty and seasonal softness, the industry continues to demonstrate steady momentum.”
Data from nearly 11,000 gyms, clubs and studios nationwide also revealed traffic for the entire year of 2025 matched 2017’s pre-pandemic peak, averaging more than 184,000 visits per location in 2025, up 4.2% from 2024.
While high-value low-price (HVLP) gyms led the charge in growth — logging the most growth across all U.S. regions — luxury clubs saw the highest visitation volume in 2025, averaging more than 600,000 visits per location for the year.
Despite that, luxury facilities saw declines in foot traffic and growth across most regions compared to 2024.
Mid-priced gyms and boutique studios saw generally positive growth, although results varied depending on geographic region.
Per HFA, the 2025 full-year data generally reflects sustained and growing consumer demand for in-person fitness across the range of facility types, as all four — HVLP, luxury, mid-priced and boutique — saw annual increases in visit frequency, with the average number of monthly visits per visitor increasing 1.1% from 2024.
The momentum going into 2026 is unsurprising, as consumers show persistent interest in investing in fitness and wellness. The HFA recently released a survey that revealed Americans plan to spend an estimated $60 billion in 2026 to support health and fitness goals, with most viewing fitness as a priority expense, even while the economy remains uncertain.
