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Under Armour Looking to Sell MyFitnessPal App
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Under Armour Looking to Sell MyFitnessPal App

Under Armour is looking to sell the app, which it bought in 2015 for around $475 million.

Under Armour is looking to sell the app, which it bought in 2015 for around $475 million, according to The Information, which cited two people familiar with the matter. 

Founded in 2005, MyFitnessPal had 80 million users at the time it was purchased. The app uses gamification elements to motivate users, and in 2015 it introduced a premium subscription tier for its applications.

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