The Nutrition App, Lifesum, Announces Rapid Growth Milestone of 45 Million Users
Lifesum Announces New Growth Milestone, Exceeding More than 45 Million Global Users in May 2020.
The nutrition app Lifesum has announced a new growth milestone, exceeding more than 45 million global users in May 2020. Making this rapid growth even more impressive, Lifesum grew its user base at a time when consumers across the globe are forced to Shelter-at-Home due to the Coronavirus pandemic.
“Technology has played a massive role in the health and wellness industry, and we’re seeing a large shift in the way that people think about eating and eating healthy,” said Henrik Torstensson, CEO of Lifesum
Lifesum also continued to acquire more users at a faster pace than other weight loss programs advertising heavily on TV, including Noom and WW (Weight Watchers), according to public analytics published with the market intelligence platform, Sensor Tower.
The CEO of Lifesum, Henrik Torstensson, said consumers are gravitating towards healthier food options – as opposed to weight loss diets – and Lifesum’s nutrition health program is benefiting from the shift.
“The concept of a traditional one-size-fits all diet doesn’t make sense any more,” said Torstensson. “Technology has played a massive role in the health and wellness industry, and we’re seeing a large shift in the way that people think about eating and eating healthy. Younger generations, like Millennials and Gen Z, are taking their health into their own hands and want to cultivate sustainable, healthy eating habits that fit their needs and lifestyle. Lifesum is filling this gap.”
US Market Leading Rapid Growth for Lifesum
Lifesum is already one of the most popular digital health apps in the UK, Germany, France,Italy, Russia, Sweden, Denmark and Norway. And it consistently ranks in the Top 10 in the Health & Fitness section in the App Store and is the Editors’ Choice on Google Play.
In January 2020, the editor of Parade Magazine called Lifesum her “personal favorite” for healthy eating, while PCMag wrote, “Lifesum is one of the best weight management apps I’ve seen,” in their review of digital health apps.
Torstensson said many Americans first learned of Lifesum after Apple showcased it during the unveiling of Apple Watch Series 4 in 2018. Since then, Lifesum has been on a steady upwards trajectory.
“People around the world are looking for practical and sustainable ways to eat healthier. As a mobile app, we’re able to educate and give immediate feedback to people across the globe on how they can implement a balanced, nutrient-rich diet that fits their personal health goals,” said Torstensson. “Lifesum has received hundreds of thousands of positive reviews both from consumers and reporters. It’s one of the many reasons we hit this record milestone so quickly.”
Earlier this year, Lifesum announced a new content and software update that helps consumers eat healthier and with more variety to their diet to help users who are forced to stay at home during this global pandemic.
Consumer Engagement Continues to Grow in 2020
Internal data has shown user engagement with Lifesum is increasing across the globe as more consumers cook at home and look for more ways to eat healthy.
Lifesum also discovered as the Coronavirus quarantine expanded across the globe, consumers became more mindful of what they ate. Lifesum user data shows people ate more fruits, vegetables and healthy nuts, and fewer ready-made meals during the shelter-at-home. It’s a trend that continues today.