YouTube
As Gen Z Embraces Gyms, Questions Around Filming Etiquette Emerge
As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
Reaching a Social Media Weary Gen Z: Strategies for Fitness Brands
Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
How Form’s Co-Founders Use Social Media To Build a Winning Fitness Brand
While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.
Fibo Launches New Video Projects in Fitness Content Play
After six months of preparation, concept development and production, Fibo announced two new video projects, "Fibusted" and "Out of the Box."
Female Fitness Influencers Flex Monetizing Muscles
When it comes to social media followers, female fitness and wellness influencers far outpace their male counterparts.
So Many Gains: How Gymshark Founder Became U.K.’s Youngest Billionaire by Embracing Lifting Roots
The story of Gymshark founder Ben Francis has all the elements of a fantastic budding entrepreneur-to-billionaire story.
Get Ready to Power Up With Tony Horton on YouTube
Celebrity guests on the Power Up With Tony Horton YouTube series include Diamond Dallas Page, Anjelah Johnson-Reyes, and Jessie Graff.
