Yoga

Bala Eyes Wider Consumer Base With Target Retail Deal

Bala's fitness accessories have traditionally been associated with higher-income individuals, but Target should broaden the brand's reach.

Candy After Class: The Rise of the Feel-Good Fitness Studio

While some boutique fitness studios are leaning into intensity, others are finding success with a “come as you are” attitude.

YogaSix Tops 600 Signed Franchise Agreements, Expands in Key Cities

YogaSix, owned by Xponential Fitness, is expanding across the U.S. and has a presence on Princess Cruises.

ISSA Launches Yoga & Wellness Academy, Online Yoga Teacher Training

In addition to a new academy, ISSA is offering Yoga 200, an online yoga teacher training course approved by Yoga Alliance. 

outside of 24 hour fitness

24 Hour Fitness Adds Cold Plunge, Saunas to New California Gyms

24 Hour Fitness is adding a host of boutique wellness services to its two California clubs opening this month.

Affluent Americans Spent $200B on Wellness in 2022, Prioritizing Nutrition, Stress Reduction

High-income earners are willing to invest in their health, especially with products and services aimed at healthy eating and reducing stress.

CorePower Yoga Aims To Empower Teens With Free Summer Program

In an effort to support the mental and physical health of teenagers across the country, CorePower Yoga announced a free teen summer program.

Wellness Vacations Are on the Rise as Boutique Offerings Flourish

As travelers look to book restorative adventures, data shows that boutique wellness experiences and vacations are primed for takeoff

Life Time Opens First Oregon Location Near Nike HQ

Life Time has introduced its newest luxury athletic club and co-working space in Beaverton, Oregon, located on the outskirts of Portland.

CorePower Yoga, Bala Team Up To Create Limited-Edition Bala Bangles

The limited-edition Bala x CorePower Yoga 2lb Bangles will be available for purchase online at and in select studios nationwide.