England's top players will head a marketing campaign for Oura, adorning the new Oura Ring 5 as wearable brands look to leverage World Cup hype.
Therabody's CryoTherm Palm device, designed to help athletes manage heat during competition, has been already been used by England's national soccer team.
GymNation is going all in on the FIFA World Cup with a giant desert sand mural, goal-triggered membership giveaways and in-gym watch parties.
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