Women’s Health
Momentous’ Erica Good Pushes for Female Representation in Sports Performance
Good, the co-founder of supplement brand Momentous, is working to ensure women are better represented in sports performance studies.
Could Smart Earrings Shake Up the Wearables Space? Researchers Think So
A smart earring developed by University of Washington researchers can detect changes related to stress, eating, exercise and even ovulation.
Femtech Startups Eye Postpartum Wellness as Growing Market
From expanded access to paid parental leave to an influx of tech platforms supporting new parents, the postpartum market looks promising.
These 7 Trends Are Shaping the $1.8T Wellness Market
There's a strong desire for more longevity, gut health and holistic sleep solutions, according to McKinsey's Future of Wellness survey.
Watch Now: Oura’s Dorothy Kilroy Joins ATN ‘Unscripted’ Podcast
Oura Chief Commercial Officer Dorothy Kilroy joins the Athletech News "Unscripted" podcast to discuss the fitness wearables industry.
Functional Fitness Has Benefits for Women Over 40, Pvolve Study Finds
Women aged 40-60 saw improved lower body functioning after engaging in Pvolve's functional fitness workouts, according to a new study.
Can Movano Gain Market Share With Evie Ring for Women’s Health?
The Evie Ring from Movano Health allows users to track mood and menstrual symptoms, and can estimate periods and ovulation.
Lindsay Arnold’s The Movement Club Embraces Postpartum Fitness
The Movement Club, a fitness platform and app founded by "Dancing With The Stars" pro Lindsay Arnold, continues to make waves.
Trainer Talks: Maria Luque on the Menopause Fitness Market
There is money in menopause fitness, but personal trainers aren’t meeting this massive market with the respect it deserves.
Needed Secures $14M To Expand Pregnancy Nutrition Offerings
Needed aims to improve perinatal health through nutrition, which it says is one of the most "significant and overlooked" parts of pregnancy.
