women
Pelvic Health Goes Digital With Re-Centre’s Hypopressives App
Re-Centre has launched the Hypopressives app, featuring 350+ workouts for pelvic floor health, postpartum recovery and core strength.
Inside the New Fitness Economy: What It Takes To Win in 2025
Athletech News caught up with Lincoln International's Kyle Perreira to dive into the fitness and wellness trends defining 2025 and beyond.
Jennifer Aniston–Approved Fitness Brand Adds 10 New US Studios
Pvolve expands its national footprint with 10 new studio leases, continuing momentum for the Jennifer Aniston–endorsed fitness brand.
Cycle Syncing: No Muscle Boost, Just Spin, Study Finds
A new study from McMaster University finds there's no truth to cycle syncing, a strength-building "hack" pushed on social media.
Assault Survivor Creates App To Keep Women Runners Safe
RunningMate has launched in several cities as a way for women to connect with verified running or walking partners.
Coral Raises $4.1M for Perimenopause & Menopause Care
Digital health tech startup Coral has secured $4.1 million as it launches a platform for women navigating perimenopause and menopause.
New Study Reveals Struggles Women Face in Gyms
A new study makes the case for sweeping changes in gyms to ensure female fitness members feel safe and supported.
Pvolve Expands to Key US Markets With New Franchise Deals
Pvolve, the boutique fitness franchise Jennifer Aniston credits for keeping her strong, is expanding to new cities in the U.S.
Equinox Hotels Puts a Luxe Spin on Perimenopause & Menopause
Luxury hotelier Equionox Hotels has tapped Stripes Beauty for an indulgent experience for women navigating perimenopause and menopause.
Optimum Nutrition Celebrates Women Athletes in New Campaign
Optimum Nutrition's "Pretty Damn Good" campaign celebrates women athletes with a video featuring WNBA star Cameron Brink.
