Wellness Trends
Longevity Spending Will Transform the Global Economy, UBS Predicts
UBS says longevity is the next big growth story, as aging, wellness and innovation merge into an $8 trillion global economy by 2030.
Love.Life Aims To Put Everything You Need for Longevity Under One Roof
Co-founded by Whole Foods' John Mackey, Love.Life offers everything from advanced medical diagnostics to cold plunges and gym equipment .
This Season’s Must-Know Activewear Collections for Training & Beyond
We've rounded up the best new activewear products and brands to watch in 2026, including Lululemon, Set, Forme, Bandit, Janji & more.
Designing for Belonging: How SWTHZ Makes Wellness Accessible & Personal
Through space allocation, service and technology, the SWTHZ concept delivers wellness that feels personal, private and restorative
Bayer Launches Campaign To Promote Science, Fight Against Misinformation
Bayer is making a public declaration of the importance of scientific research and advancement in a new campaign that coincides with World Science Day.
Calming Beverage Brand Trip Raises $40M Amid Functional Drink Craze
Trip, the calming beverage brand backed by Joe Jonas, Ashley Graham and others, has raised $40 million at a $300 million valuation.
Sweetgreen Adds Macro Tracking, Building on Protein Push
Sweetgreen has launchd macro-tracking tools and protein-rich menu upgrades as demand for personalized, high-protein meals grows.
Smile House Aims To Disrupt Dental Care With Longevity Services
New York City residents now have a go-to location for integrated dental care and wellness, with the opening of Smile House in Tribeca.
Inside the Secret Alo Gym in NYC, Loved by Celebrities & Content Creators
ATN tried the much-hyped Alo Gym at the brand’s flagship store in NYC. Here’s what it’s like inside the exclusive wellness space.
Consumers Are Spending More on Self-Care, Less on Alcohol as Holidays Approach
As rising costs and tighter budgets shape consumer behavior, NIQ data shows where consumers are looking to spend their gift giving dollars.
