Wellness Trends

the front desk at Orangetheory with an air purifier from Molekule

Orangetheory Adds Advanced Air Purification Technology

Select Orangetheory Fitness studios will be outfitted with Molekule's FDA-approved, proprietary air purification technology.

No Days Off aluminum water cans

No Days Off Premium Water Gets Investment To Expand Across US 

Already a hit in Florida, clean water brand No Days Off will look to scale in the Southeast and then throughout the country.

Meditation Wellness Hilton Calm

Hilton & Calm Announce Partnership For In-Room Mindfulness Content

The Hilton and Calm collaboration will launch in March 2025, and provide guests with a curated selection of guided meditations and exercises.

Sleep NextSense EEG Technology

How NextSense is Innovating Sleep & Brain Health

NextSense offers a new-age wearable that integrates EEG technology for sleep enhancement and personalized solutions.

older people walking with poles

Urban Poling Announces HSA and FSA Eligibility

Urban Poling Inc. has announced that its Urban and Activator® poles are now eligible for reimbursement through Health Spending Accounts (HSA).

NAD

NAD+ and Longevity: Insights from ChromaDex’s Dr. Andrew Shao and Rob Fried

ChromaDex Founder and CEO and the company's Chief Scientific Advisor, spoke to ATN about the science of longevity and the popularity of NAD+.

Ironman Race

Ironman’s 2025 Commitment Day Inspires Athletes to Kick off the Year Right

This month, Ironman is kicking off the year with Commitment Day, designed to motivate athletes towards completing an Ironman.

Man giving presentation

Foot Traffic Data: Unprecedented Growth for Fitness Industry 

From boutiques to big chains, fitness brands are driving foot traffic with innovation and member-focused strategies.

Edward Hertzman and Dr. Frank Lipmann

Longevity Lessons from Dr. Frank Lipman at the ATN CEO Summit

Dr. Frank Lipman of Eleven Eleven Wellness Center was clear about the importance of foundational habits for increased longevity.

Women's panel ATN CEO Summit

Not an Afterthought: Female Industry Leaders Encourage Change

The women-led panel offered insights on leadership, community building and the evolving needs of women in fitness and wellness